“Always pass on what you have learned.”
Every year I conduct hundreds of focus groups and parent surveys at schools. Parents continue to tell me that word of mouth is the number one way that they discover and consider a school.
If you’ve followed my blog for a while or are brand new to my posts, you will discover my passion for word of mouth marketing. It is the number one strategy that you should focus on in your school.
As I have considered what word of mouth is and isn’t, I wanted to share my thoughts with you. This will help to guide you in your marketing effort as you inspire parents to be ambassadors and advocates for your school.
Before you break any email marketing habits or best practices, it’s important to first understand why they work.
Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
When was the last time you watched a video on social media?
Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent1.
To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds2. Sounds easier? But where do you start?
In this guide, you’ll learn step-by-step how to create short social media videos — anything from a few seconds to a few minutes. We’ve also included many tools and examples to help you get started.
For this podcast, Brendan and InspirED asked our community members for questions they would like to hear Brendan and I talk about. We got a great response and covered as many questions as we could in the time we had. If you’re still looking for answers, please reach out to us directly, ask your question in the comments below, or post your question on one of our Facebook pages.
These are the questions we tackled and the private school professionals who asked them. Thanks everyone for your participation. We hope we gave you what you need to make your job easier.
Heard In The Facebook Group
QUESTION: About to go “LIVE” for the first time on our page. Any last minute tips or advice??
Also published on Medium.