As a school marketer, you know SEO is important. In fact, 97 percent of people learn more about a local company online than anywhere else, including schools. And, since Google is used 90 percent of the time for search, it’s easy to understand the obsession over getting SEO right. (Hubspot)
As most marketers know, SEO can be time-consuming, to say the least. This makes saving time where possible key to a busy school marketer’s workflow.
Read more: 5 SEO Tops to Improve Your Search Engine Rankings
Thankfully, Google has a solution (quite a few, in fact) for improving SEO and maximizing your time.
There are quite a few Chrome SEO extensions you can download and use right in your browser. Most of these are compatible with Firefox and Safari as well. In case you haven’t downloaded Google Chrome SEO Extensions before, click here for instructions on how to install and manage extensions.
Extensions will slow your browsing speed down so don’t use too many of them at a time. Most marketers have a few favorites they use frequently and keep open on their browser bar.
Without further ado, here are 45 Google Chrome SEO extensions for you to consider using for your SEO.
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LinkMiner – Checks Webpages for Broken Links and Metrics on Links
LInkMiner is a great tool for checking to see if there are any broken links on a webpage. It will also give you link and social data on any link, allow you to export all links from a page and even display all link data next to each link on a page. It will give you a count of the number of links on a page. You can also use it to gather data on links on search engine results pages without having to click through to that page.
An alternative to LinkMiner is Check My Links
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Keywords Everywhere – Keyword Search Volume, CPC and Competition
Possibly one of the most commonly used SEO tools, Keywords Everywhere allows you to get a list of keywords in the content of your page and the density of those keywords. You can also get related keywords on Google and Bing, People Also Search For (PASF) on Google and YouTube insights and tags. There is a paid version that gives you additional features.
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MozBar – All-In-One SEO Toolbar, Including Domain and Page Authority
MozBar is a great comprehensive SEO tool. You can use it to run a quick SEO overview of any page as well as analyze websites and SERPs. It will take a look at all on-site content, social engagement, technical SEO, and backlinks for any page you want.
Most people use Moz to find out the domain authority and page authority of a site, giving you a good indication of how popular that site is. The free tool gives you custom searches, link metrics, page overlays, and more.
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SEO Peek – Check On-Page SEO Factors
SEO Peek allows you to check the on-page SEO factors of a website. It checks the DOM of a page, so you don’t need to waste time worrying about the HTML source. This tool will display the page title, meta description, meta news keywords, headings, and more.
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SimilarWeb – Traffic Rank & Website Analysis
SimilarWeb checks website traffic and key metrics including engagement rate, traffic ranking, keyword ranking, and traffic source.
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Tag Assistant – Troubleshoot Installation of Google Tags
Tag Assistant will verify your tags are installed properly. Navigate to any page on your website and Tag Assistant will tell you what tags are present, report any errors and suggest improvements.
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Redirect Path – HTTP Header and Redirect Checker
Redirect Path flags 301, 302, 404, and 500 HTTP Status Codes as well as client-side redirects like Meta and Javascript redirects. Redirect Path will flag any errors. Once you’ve corrected the issue, the read notification turns to green.
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SerpWorx – Uncover How Your Competitors are Ranking So High
SerpWorx provides you with in-depth SEO metrics for any keyword search in Google. Integrates with Majestic, Moz, aHrefs, SEMrush, and on-site metrics, providing you with comprehensive SEO data while streamlining your workflow. This tool offers a 3-day trial; the Pro version is $29.95 per month.
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Majestic Backlink Analyzer – Determine the Quantity and Quality of Your Backlinks
Building quality backlinks is hard. Majestic’s Backlink Analyzer provides vital information about your backlinks as well as topical relevance to the source content. Use it to find out which backlinks might be a good fit for your school so you can reach out and try to get those backlinks too.
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Hunter – Find Email Addresses in Seconds
Hunter is a very useful tool for discovering email addresses associated with a site. Along with email addresses, you can get names, job titles, social networks, and phone numbers associated with that site. All data has public sources detailed in the search results.
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Google PageSpeed – Test the Speed of Your Website
Google PageSpeed Insights gives you real-time page speed scores for desktop, mobile, and mobile-friendly devices. This tool with not only give your site a page speed score (out of 100) but will also provide suggestions to help you boost your speeds, such as optimizing images. You can use this extension for mobile loading speeds as well as desktop speeds.
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BuiltWith Technology Profiler – Site Profiling
BuildWith gives you the profile of a site to find out:
- Technology the site was built with
- Copyright year
- Webserver
- Analytics
- CMS
- Advertising
- Analytics and tracking
- JavaScript libraries and functions
- Mobile
- Content delivery networks
In order to improve your own website, sometimes it’s helpful to see what other sites are using. Similar to WhatRuns.
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Character Count – Count Number of Characters in a Section of Text
Select a section of text and Character Count will show the number of characters in the top-right corner of the browser window. Helpful for writing title tags, meta descriptions and more.
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SEO Meta in 1 Click – Check SEO Data and Main SEO Information
The SEO Meta in 1 Click extension generates data in five different categories.
- Headers
- Images
- Links
- Social
- External tools
It also provides a summary page for all five categories.
This information is very helpful for checking your webpages for missing SEO elements.
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Evernote Web Clipper – Saves Information You Find on the Web
I’m a huge fan of Evernote – I’m not sure what I would do without this extension. The Evernote Web Clipper is a great productivity tool, giving you the ability to save things you see on the web in your
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SEOquake – Key SEO Metrics
SEOquake is a powerful SEO tool that offers:
- SEO audit
- Review of all major SEO metrics
- Thorough analysis of SERPs and export the results in CSV format
- Estimate keyword difficulty instantly
- Set parameters for a search query
- Run a complete SEO audit, including a check for mobile compatibility
- Check your social statistics
- Use a wide-range of default parameters or create a custom set
- Determine a keyword’s density
- Get a full report of internal/external links
- Compare URLs/domains
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Link Redirect Trace – Redirect Path Analyzer
Link Redirect Trace analyzes your webpages to determine your:
- HTTP headers
- Rel-canonicals
- txt
- Link power
- Trust rank
- Link Detox risk for each hop in the redirect path
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NoFollow – Checks NoFollow Links
NoFollow extension highlights all “nofollow” links on the page. Also detects “noindex” and “nofollow” meta tags. Features website filtering and custom CSS outline styles.
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Ahrefs Toolbar – Key SEO Data
Ahrefs is one of the best SEO tools available today. With the Ahrefs SEO Toolbar, you get quick on-page reports for any page you browse. The toolbar integrates with your Ahrefs account, giving you instant access to much more information.
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Scraper – Data Mining
Scraper is a simple (but limited) data mining tool suitable for facilitating online research and putting it into a spreadsheet format.
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LinkClump – Open Multiple Links at One Time
LinkClump saves a lot of time by opening multiple links in new tabs or windows. Or, you can copy your links to your clipboard. Saves time, especially when link prospecting.
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Web Developer – Check Your Website
Web Developer is a toolbar that adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text and more.
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AdBlock – Best Ad Blocker
AdBlock blocks ads and pop-ups on YouTube, Facebook, Twitch, and your favorite websites. Very useful for viewing organic results.
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WhatRuns – Discover the Technology Behind a Website
WhatRuns shows you developer tools, ad networks, WordPress Themes, and Plugins. You can even set this extension up to notify you if a website you’re following changes to new technologies or removes existing ones.
Similar to BuiltWith Technology Profiler or PageXray.
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FATRANK – Keyword Rank Checker
FATRANK will show you where your website ranks in Google for keywords and keyword phrases. Note: FATRANK only provides information on the top 100 results.
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SEOStack Keyword Tool – Discover Keywords for Your Site
SeoStack Keyword Tool is a free tool for finding long-tail keywords quickly and easily. Generates thousands of low competition, long-tail keywords from multiple search engines.
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Open SEO Stats – Shows Web Rank and SEO Status
Open SEO Stats (formerly PageRank Status) is a great Chrome SEO extensions to help you access SEO stats for your webpages. Includes backlinks, indexed pages, cached pages, social media, WHOIS, Geo IP location, and more.
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Window Resizer – Test Your Website Layout
Window Resizer is a nifty tool that adjusts your browser window to emulate various screen resolutions. Particularly useful for testing different layouts on different browsers resolutions.
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Ghostery – Privacy Ad Blocker
Ghostery tells you how websites are tracking you ( e.g. Facebook Custom Audiences, Google Analytics, etc.) and blocks them. Very useful for regaining privacy. Plus, websites load faster if they don’t need to load tracking technologies.
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AMP Validator – Automatically Checks Each Page for AMP Validation
The AMP Validator will check your webpage to see if it is an AMP page and then run it through the AMP Validator and report if the page passes or fails. If there are any errors it will list them and gives you the option to fix the issue.
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Ayima Page Insights – Highlights On-Page SEO Issues
Page Insights helps you discover common on-page SEO and technical issues in real-time, exposing common errors and issues that can easily slip through the crack.
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ObservePoint TagDebugger – Troubleshoot Analytics Tags, Variables, and On-Click Events
ObservePoint TagDebugger is a free extension for troubleshooting analytics and marketing tags on your live website.
TagDebugger:
- Captures page-load requests
- Captures event-triggered requests
- Parses marketing and analytics tags into a human-readable format, allowing for easy tag debugging.
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The Tech SEO – Quick Click Website Audit
The Tech SEO offers a mix of SEO audit tools to help marketers analyze either their own or a competitor’s webpage. A very underrated tool that saves time cutting and pasting.
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Portents SEO Page Review – Review Common SEO Elements and Issues
Portents SEO Page Review is a lightweight browser extension that reviews basic on-site SEO elements so you can view the elements of the webpage such as:
- Title tags
- Meta description
- Canonical tag
- HREFLANG tags
- On-page links
- Open Graph
- Twittercard
- Other metadata
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FindLinks – Highlights Clickable Elements and Links
FindLinks highlights all clickable links and elements on a webpage in bright yellow. Very useful for finding links on websites with weird CSS styling.
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SERPTrends SEO Extension – Tracks Google, Bing, and Yahoo! Search Results
SERPTrends SEO Extension for Google Chrome is a lightweight Google Chrome SEO Extensions that shows dynamic search results within the search page. Track how well your website is ranking.
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N.A.P. HUNTER! – Finds Rogue N.A.P. Data
N.A.P. HUNTER! finds rogue Name Address Phone (N.A.P) data by searching Google for various combinations of your business name, address, and phone number. All citations can then be exported to a CSV file with a single click.
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SimilarTech Prospecting – Discover Information on Any Website
SimilarTech Prospecting displays information such as traffic, company, and technologies for any website you’re visiting.
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BuzzSumo – Get Share Counts and More
BuzzSumo is a great resource for content research. The BuzzSumo extension gives you social engagement data for the webpage you’re viewing, or for any other website without having to open BuzzSumo.
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Search Trends – Displays Trend Data for Google Searches
Search Trends is a tool that allows you to see location search data in real-time using data from Google Trends. Hover over a map to see search trends in the past year, related queries and realistic data for marketers.
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NinjaOutreach Lite – Adds Powerful Prospecting and Outreach Capabilities
NinjaOutreach Lite is a powerful web browser tool that gives you:
- Advanced data mining
- Note-taking
- RSS feed information
- Demographic and analytics
- Contact form auto-fill
Great tool for blogger outreach.
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WooRank – SEO Analysis & Website Review
SEO Analysis & Website Review by WooRank is a free Chrome extension that instantly provides a deep review of a domain’s on and off-site data to give a complete picture of a website’s optimization, allowing you to improve your marketing performance. Includes:
- Search engine optimization
- Structured data
- Mobile-friendliness
- Usability
- Website technologies
- Backlinks
- Social media
- Website traffic
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Essential SEO Toolkit – SEO Analysis Tool
Essential SEO Toolkit is a collection of useful SEO tools, which when clicked opens the tool using the current URL. Includes:
- SEO
- Traffic analysis
- Speed analysis
- Website and SEO auditing
- Backlinks analysis
- Social signals
Similar to WooRank
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Impactana – Content Marketing Toolbar
Impactana displays metrics of:
You can also use it to share on social media, save links to Pocket, share with your Buffer or Hubspot account.
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Screaming Frog SEO Spider – Crawl Website to Find Key Elements
Screaming Frog SEO Spider enables you to crawl your website to analyze SEO and fix detected issues, making an excruciatingly long process simplified.
- Find broken links
- Audit redirects
- Analyze page titles and metadata
- Discover duplicate content
- Extract data with XPath
- Review robots and directives
- Generate XML Sitemaps
- Integrate with Google Analytics, Google Search Console and PageSpeed Insights
- Crawl JavaScript websites
- Visualize Site Architecture
Chrome SEO extensions can have a huge impact on productivity. If you use a lot of extensions, it can slow your browser down. So, choose them wisely. Or, you can always create multiple user profiles for different tasks. Then, you can install different extensions on each profile and switch between them as needed.
What Chrome SEO extensions did I miss that should be added to this list? Please leave a comment below and share it with the rest of the school marketing community…
