I told Althea I was feeling lost
Lacking in some direction
Althea told me upon some scrutiny
My back might need some protection.
I wonder if the Grateful Dead's inspiration for those lyrics were the people responsible for marketing at independent school's during the last two years? I'm writing to offer some direction, as well as protection, for those brave marketers. I'm writing to highly recommend a
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
Why You Should Read Inbound Marketing
There are three reasons that I think you should read this
If you're involved in any capacity with marketing at your independent school you need to understand the concept of inbound marketing. This
2. How-To Guide
I enjoy reading and most often choose books concerning topics centered around my passions: social media, branding, inbound marketing, and technology. I must admit that I'm frequently becoming disappointed with books in these categories because they usually focus on either theory or are simply a how-to guide but never both. Inbound Marketing is different! This
I've read this
I hope you can tell from my review that I highly recommend you read Inbound Marketing: Get Found Using Google, Social Media, and Blogs, especially if you work in the admission or marketing offices at your school. I would love to hear other people's reaction to the