“By changing nothing, nothing changes.”
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening, but now it’s time to step back and evaluate how — and if — this changes things.
First, to summarize:
1. Person-to-person is prioritized. The news feed is sorted and customized based on a ranking system. Facebook wants you to see more stuff from people. As a result, you will see fewer posts from pages.
2. Long and thoughtful replies get a boost. This was the second half of the announcement, and it seems to be a significant pivot. Recorded videos will not get nearly the weight they once did. Passive scrolling and low-quality engagement are now bad. Posts that get long, thoughtful replies will get priority in your feed.
So… Now what?
Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.
If you consistently publish quality content that helps and informs your target audience, you’ll likely see your KPIs rise over time. However, even if the long-term trends of your content marketing look positive — you can’t guarantee each individual piece of content will be successful.
Wondering how to create Instagram videos that will resonate with your audience?
Looking for inspiration?
In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content.
5 Leadership Lessons from Martin Luther King, Jr.: Lead to Win Podcast
Dr. King’s efforts initiated changes that would transform American society. That’s why the nation celebrates Martin Luther King Day on the third Monday of every January. It’s a chance to reflect on what he meant for the nation—and what made his leadership so successful. In this episode, we’re going to explore the leadership legacy of Martin Luther King Jr.
Heard in the Facebook Group
QUESTION: Does anyone have a crisis communication plan they can share with me? We’ve had a couple of times this year where we felt we could’ve used better guidelines. We are meeting next Thursday and I’d like to gather some sample plans from other schools for ideas.