“Content is fire, social media is gasoline.”
When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.
The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels or side-stepping the issues associated with it.
In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.
We often recommend crafting your social media posts according to your audience.
But how you know who the individuals that make up your social media audience are? And how do you know what content they like?
Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.
In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Click. Click. Click.
Tick-tock. Tick-tock. Tick-tock.
That’s the sound of an unproductive day passing by. It’s the sound of any day, Monday through Friday, going to waste — where despite your best intentions, you just can’t seem to get moving or get stuff done.
It happens to all of us. Seriously.
But what’s an otherwise industrious person to do when these days unexpectedly fall upon us? We’ve got some ideas — six of ’em, in fact.
Fundraising letters are a staple of most non-profit development programs. This includes letters sent out the old-fashioned way (through the mail) as well as e-mail solicitations. Fundraising appeal letters can be a terrific way to raise money if you use them the right way.
Here are four ways your non-profit can write better fundraising letters that raise more money for your organization…
Want to save time creating content and ads for your social media marketing?
Interested in tools that help you track content and ad performance?
To explore tools that simplify a marketer’s job, I interview Ian Cleary.
Heard in the Facebook Group
Question: How would you explain/define the difference between marketing and communications?