Recently, I was reminded of the reason why I began this blog – I was afraid of social media. I’d like to share my story and how I overcame my fear in an effort to help you begin your journey with inbound marketing and social media.
The idea for SchneiderB.com was formed at the end of 2009 as a result of the stock market crash. Like many independent schools at the time, we noticed a decline in our inquiries, applications, and visits. Our first answer was to attempt an additional outbound marketing campaign but all the while I was thinking about inbound marketing and social media. The problem was that I was afraid – Would inbound marketing work? Would I stake my reputation on inbound marketing? What if I made a mistake with my school’s social media channels? What if I “screwed something up” for my school?
Out of this fear I decided to launch SchneiderB.com to test and put into practice inbound marketing and social media. My thought was that if I “screwed something up” I would only ruin my own name and not my school’s. I now find it ironic that my first post in February 2010 was entitled, “Don’t Start With Social Media.”
Well after 114 blog posts, 213 comments, over 10,000 tweets, and 42 fans on my newly launched Facebook Page, I can without a doubt guarantee that you can’t screw anything up with social media. Through my use of social media I now realize that it isn’t a matter of positive and negative but rather effective and ineffective. As you begin to use inbound marketing and social media for your school you can’t “screw anything up” – your posts, tweets, pages, links will either earn you engagement, likes, links, or comments, or they won’t. It’s that simple.
I release you from your fear and want you to start using social media today. Good luck and let me know if you have any questions. You don’t have to be afraid anymore.