“Everything has beauty, but not everyone can see.”
Instagram takeovers are a powerful way to accomplish several Instagram marketing objectives, such as increasing brand awareness, gaining access to new audiences, and boosting engagement on your platform!
The best part is you don’t even have to do the heavy lifting of creating the content. That’s because, with an Instagram Takeover, you’ll bring on a guest host to create specific content for your Instagram account and (sometimes) manage engagement for the day.
Wondering how to easily install Facebook features on your website without editing the code?
In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager.
In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not.
But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service? A metric that’s arguably the most indicative of this is conversions — if your creative convinced someone to download or even buy something, then it was worth consuming.
In your advertising campaigns, the best way to measure your content’s converting capabilities and, in turn, its resonance is cost per acquisition. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad copy.
Why Retention Is More Important Than Admissions [Inspired School Marketers Sparkcast]
Trevor Waddington is an educational entrepreneur with 17 years of experience working in independent schools as a teacher and admissions administrator including St. John’s Episcopal School, Christ Episcopal School, and Green Acres School, all in Maryland as well as Hill Top Preparatory School in Pennsylvania. He is s past president of the MAESA (Mid-Atlantic Episcopal Schools Association) Board of Directors.
On the business side, Trevor is the founder of DCschoolHUB and NYmetroSchools, digital platforms that help educate parents and students about the different educational opportunities and where they can find them. He is also the Founder and Principal at Truth Tree Consulting, a full-service firm that works with independent schools in the areas of admission, marketing, brand development, and financial operations. These three companies fall under the umbrella of TYW Education Group, a coalition model of educational entrepreneurs looking to disrupt and obliterate the barriers keeping students from a world-class education.
Heard in the Facebook Group
QUESTION: Hi everyone. Does anyone have a social media policy for their school that they can share with me? Specifically looking for some guidelines for staff and board members and their interactions on social media.
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