Social media is about many things: engagement, story-telling, and relationships to name a few.
Recently I was reminded of the real purpose of social media – connection.
This past weekend I had the opportunity to celebrate a family event by getting together with family and friends – some of which I hadn’t seen in quite some time. At one point during the event, I stopped and surveyed the room and wondered why we didn’t get together like this more often – our busy schedules, kids, and work all combine to make us focus on what is immediate rather than what is important. I wish I took more time to stay in touch with the small group of people I was surrounded with as opposed to worrying about other people, things, or deadlines.
As you embark on using social media, please don’t get carried away with how many followers you have on Twitter, how many Likes you have on Facebook or any other metric that is dependent upon popularity. While I understand that “reach” is important with inbound marketing it isn’t worth becoming obsessed about.
I would rather have you focus on the smaller number of followers, fans, etc… that are sincerely interested in you, your product or your school. Your time spent on social media will be more fruitful and productive following this approach.
My challenge for you is this – focus on the real purpose of social media and connect with a person from your past and just let them know you were thinking about them. Additionally, spend the next few weeks focusing on the social media fans that you currently have and attempt to engage them in topics that you mutually share.
Your time and effort will be well worth it. I promise!