The most common question I hear when I talk about social media marketing for your school is which social networks should a school use. I’m quick to answer this question with a question – which social networks are used by your target audience?
- What to post?
- How much content should be about school and how only related to school and/or education?
- When to post?
- How to measure success? How to make sense of Facebook Insights?
- How to set-up and design your Facebook page?
Earlier this year, Facebook changed its algorithm to encourage Facebook Page managers to rethink their overall Facebook strategy. The change influences your Facebook Page’s organic reach based on…
Want to do more with your Facebook page? Have you considered using Facebook apps? Facebook apps let you customize your Facebook page in many ways. In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page. Note: Many of the apps listed here have some free options and some paid…
Do you use your Facebook Profile for business? Want a quick and easy way to say thank-you? Facebook video cards make it easy to say thanks to clients, employees and business partners. In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships. Create Facebook Video Cards Facebook’s Say Thanks…
When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. Since it’s one of the most noticeable parts of your page, it’s crucial that you follow Facebook cover photo best practices.
In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users’ News Feeds. Now, users see much fewer…
This is a short screencast for members of SchneiderB University. It’s free to join and includes two more screencasts, my “Social Media System for Schools” ebook, and access to the SBU forum.
Oldie But A Goodie
Heard on the SBU Forum
Has your school thought about going paperless? Check out this forum thread.
Are you considering advertising on Yelp for your school? Make sure you read this before you do!