Free Inbound Marketing Software for Schools

Sewickley Academy is a Hubspot school.

We’ve had success using their software and continue to use it today. Their tools help us manage our inbound marketing strategy, and I’m so thankful they exist.

While I highly recommend Hubspot for schools, I also realize that their software isn’t inexpensive. I understand and recognize the value of their software but also acknowledge that their price point might be too high for some schools.

As a result, I’m sharing with you my recommendations for free inbound marketing software for schools that will allow you to mimic the features of Hubspot. The only drawback with these tools is their lack of integration with each other which is a strength of Hubspot. With all that said, if you are looking for free inbound marketing software for schools I encourage you to check out my suggestions below.

  1. Google Suggestions – Keyword research is an important activity for any inbound marketing strategy at your school. While there are numerous tools available, I’ve found that they are either expensive and/or complex.

If you are looking for a free, quick, and effective way to conduct simple keyword research, I like to use Google Suggestions. To use this tool:

  1. Navigate to Google.com
  2. Begin typing in a word or phrase that you are interested in ranking for in Google.
  3. As you are typing take your time and Google will “suggest” possible long tail suggestions of the keyword you are interested in.
  1. mention – is my tool of choice for social media monitoring. I’ve used this tool to monitor mentions of my school’s name, important administrators at the school, our team mascot, and competitor schools. While mention does offer paid versions of the tool, they will allow you to use the tool for free with limitations.
  2. Talkwalker Alerts – is a free and easy alternative to Google Alerts. This is another great way to keep track of your school’s name on the web.
  3. WordPress.org – Launching a blog for your school will be an eventual step in creating an inbound marketing strategy for your school. When the time comes to launch your blog I would highly recommend using WordPress.org – it’s free, there is great community support, and there are hundreds of themes and plugins which will allow you to easily customize your school’s blog.
  4. BlueHost – I’ve used quite a few different web hosting services in my time and Blue Host is, by far, the easiest and cheapest way to start a blog. You’re going to love their low prices, ease of use, and 1-click WordPress installations. They also offer a 30-Day Money-back Guarantee.
  5. Clicky – My web analytics tool of choice. While I use Google Analytics on a regular basis, I sometimes find it TOO powerful and confusing. I prefer Clicky because it’s much more straight-forward and allows me to get the information I need quickly and easily without have a Ph.D. in Analytics.
  6. Hootsuite – is a wonderful, free social media dashboard which will allow you to manage your school’s social media channels including Twitter, Facebook, LinkedIn, and Google+.
  7. Leadpages – A very important part of our inbound marketing strategy at Sewickley Academy is utilizing landing pages. I highly recommend this tool to help you quickly and easily create landing pages for your school. I also like the fact that you can quickly and easily host these landing pages on your website, WordPress blog, as a stand-alone link, or on Facebook.
  8. Mailchimp – An often underestimated tool in marketing your school is email marketing. While there are some great email marketing tools, I recommend Mailchimp. One of the reasons I recommend Mailchimp is that they offer a free plan for up to 2,000 subscribers with a few limitations.

Final Thoughts

While I highly recommend the above free inbound marketing software for schools they won’t replace hard work, research, and time spent creating content. Good luck!

Originally published October 15, 2013, 4:00 AM, updated February 9, 2022.

Training and Community for K12 School Marketing and Communications Professionals

In The MarCom Society, we train your team to be better school marketers so you can stand out from other schools, earn more inquiries from prospective families, and understand get the most bang from your marketing dollars
.

The MarCom Society

MarCom Society