Are you ready to take your Instagram game to the next level by running your first Instagram ad? You’ve come to the right place! In this post, we’re talking about how to set up your first Instagram along with a few tips to help make it successful. If you’re ready to rock Instagram, keep reading!
Setting Up Your First Instagram Ad
1. Quality content
Quality content is the key to any successful Instagram ad, so for your first Instagram ad, you want to make sure your content is exceptional! Use your best lighting, make sure the colors are complementary and eye-catching, and make sure it’s relevant to your target audience. What would you want to see as a customer of your business? Always keep that in mind when designing your ad!
2. Connect your Instagram account to Facebook
You’ll need to do this in order to run your first Instagram ad. Facebook has smoothly integrated these two platforms to make for an easier ad experience. This way, you can manage both ads in one place and run similar ads on each platform if you wish. To do this, just go to your Facebook Page Settings, click Instagram Ads, and then connect your account! Here’s how to do it:
Facebook > Facebook Page > Settings > Instagram Ads > Click Add an Account > Enter your Instagram’s Username and Password, and then enter Confirm
If you don’t yet have an Instagram account, you will need to Create a New Account.
Once your account is connected, it will look like this:
3. Create your Instagram ad campaign
You will use the same tools you use to set up your Facebook ads. You create ads using Facebook Ads Manager. If you haven’t already, it is recommended that you set your Facebook Page up in Business Manager and then add your Instagram account to it. From within Business Manager, you can go to your Ads Manager to set up your Instagram ad.
4. Choose your objective from the following list
- Brand awareness
- Traffic (use for clicks to your website or landing page)
- App installs
- Engagement (for Boosted Posts)
- Video views
5. Target your ideal audience
Who are you hoping to attract with your ad? Keeping this in mind, use relevant hashtags to draw in the audience you wish to see. Use hashtags that you know your ideal customer uses and browses to increase your visibility! Additionally, when you are setting things in the Facebook platform, you can include demographics like age, gender, location, interests, hobbies, etc. – so you can really narrow it down to your ideal customer this way! By utilizing both of these methods, you’re more likely to resonate with the right people who will respond to your call to action.
6. Select your budget and schedule
How much do you want to spend on your ad?
I recommend a daily budget. Start small and test several ads and then you scale your ad up by increasing your budget incrementally.
How long do you want your ad to run?
This is totally up to you. I recommend that you let your ads run at least 5-7 days to allow the Instagram algorithm to work before taking them down or increasing your ad spend.
7. Optimize & Schedule
Optimization is a tool that Facebook/Instagram offers to get better results. Just tell Facebook how you want your ad to be optimized and what you want the schedule to be. Most of the time you will want to choose “Clicks to Website” for optimization if you are directing traffic to a website or landing page. You will most likely want to run ads all the time unless you know for sure that your audience is only online during a certain timeframe.
8. Pick an ad type
There are three forms of ads you can run: video, carousel, or standard image. This really depends on what your budget is like, what kind of content you have, and who you’re trying to reach. If you’re promoting your school you may want to show teachers and students in action in a video or with a series of images showing it in carousel ads. Sit down and think about what might appeal most to your audience and decide from there!
9. Choose your Instagram account as your placement
This is a critical step. Without this step, you’ll just be creating a Facebook Ad. In the creative section of your Ad, you will choose the Facebook Page you want attached to your Instagram account. Below Instagram account, you will choose your Instagram account.
10. Fill in your ad copy
You will need to write a Headline and text for your ad. You can click on Show Advanced Options for additional creative options if need. Ad text is a good item to test.
11. Finish with a call to action
You want people to react to your ad, and ideally, do more than just “like” it! Likes are helpful for increasing visibility on Instagram, but you want your first Instagram ad to really convert! Include a link to your website, a newsletter sign up, or something that will ultimately keep them invested in your school. Instagram also does not limit the amount of words you can have in your picture so if you want to include a call to action right in your photo, this is a great opportunity to do so!
What other questions do you have about forming your first Instagram ad? Leave them in the comments below!
Also published on Medium.