A central component of properly implementing inbound marketing at your school is launching and publishing a school blog. We launched our school blog at Sewickley Academy about five years ago and have published around 260 posts. We’ve learned a lot over these last five years but the most important lesson we’ve learned is that once you publish a blog post your work isn’t finished, it’s just beginning.
After writing, editing, linking, and publishing your blog post we’ve found the most important step is to actively promote your post so that people can read and engage with your content.
Below I share how to promote a blog post the way we do it at Sewickley Academy.
1. Share on Twitter
I schedule each new blog post to publish at 5am EST. When the post is published I share it on Twitter.
2. Schedule on Twitter
On the day that we publish the blog post I usually share it on Twitter four times: once in the morning, once in the afternoon, once in the evening, and once the next day.
3. Share on Pinterest
I share the post on Pinterest the day it is published on my Blog Posts board.
4. Schedule on Pinterest
I also schedule a pin using Tailwind to pin later in the week.
5. Share on Facebook
I share the post on Facebook. I’ve been vary the times I post on Facebook in an effort to determine when to post to achieve the maximum engagement.
6. Share on Google+
I share the post on Google+.
7. Schedule on Google+
I schedule the post on Google+ to post later in the week.
8. Share on LinkedIn
I share the post on our LinkedIn company page.
9. [Optional] Share on Instagram
Every once and a while I will share the post on Instagram using the blog post image and by changing our Instagram profile URL to the URL for the blog post.
10. [Optional] Share on my personal social media channels
I share certain posts on my personal social media channels.
11. Post automatically sent to blog subscribers
Each blog post is sent automatically to our blog post subscribers.
12. [Optional] Email prospective families
I share certain posts with our prospective families through email. I try not to do this too frequently because I don’t want our families to become overwhelmed with email.
Just so that we’re on the same page, we promote our blog posts on social media with the idea of driving traffic back to our blog where prospective families can be converted into inquiries.
How has this strategy worked for us?
For the 2014-2015 school year we’ve received 7,176 visits to our blog and website from social media alone. While that only represents 0.6% of the total web visits we’ve received during the past school year we feel very good about the brand recognition and awareness we’ve driven as well.
If your school is blogging can you share how you promote your blog posts once they are published?