how-to-write-blog-post One of the most common questions I hear when talking about inbound marketing and social media is, “How to write a blog post?”

While writing a blog post is very easy – writing a good blog post takes a little more planning, care, and attention to detail. Follow these five tips when you write your next blog post and it will be successful.

1. One Idea Per Post

The first key to a successful blog post is only talking about one topic per post. If you find that you are beginning to introduce a different topic – stop – and save the new topic for another blog post.

2. Keep Your Post Between 300-600 Words

With your blog post focused on one topic try to keep your average post between 300-600 words. Your readers will be willing to spend a few minutes reading a blog post but their interest will wane quickly the longer your post drags on. With that said, I also think it's appropriate to vary the length of your posts every now and then by including a few shorter and a few longer posts.

3. It's All In The Title

If you don't have a good title you won't have any readers, period! Your readers are constantly being bombarded with more and more information from blogs, Twitter, Facebook, Google+, and Pinterest and in order to compete for their attention, you'll need a title that draws them in.

4. A Picture Is Worth A Thousand Words….and Pins

I've always thought an appropriate picture was very important to complement your blog post. With the advent of Pinterest, a good picture is now a necessity! A picture has the ability to help tell a story and now it has the ability to drive traffic.

5. White Space Is Good

Writing a blog post is different than writing an essay. With an essay long, flowing paragraphs are the norm but when writing a blog post long, flowing paragraphs will lose you readers.

White space is your friend!

Write so that you present your information in smaller, more easily digestible chunks. Don't be afraid to have one sentence paragraphs or utilize other techniques in order to keep people's attention and make your point.

Put It All Together

When I write a blog post I decide on my topic, think of a great headline, find a visually appealing picture, and then determine my supporting content.

Now it's your turn…stop reading and start writing your blog post. Good Luck!

About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.

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