Why follow Hubspot?
Quite simply, I’ve found that they are the kings and queens when it comes to inbound marketing. Ultimately, they are trying to sell you their closed-loop inbound marketing software, which is very sweet by the way; but as a result of attempting to generate leads (or inquiries), they make available a ton of great information that anyone involved in marketing a school should read.
How do I become a HubspotHead?
In order to begin your indoctrination as a HubspotHead, you should begin checking out Hubspot’s Inbound Marketing Blog. There is new content posted to the blog at least a couple times a day and I can tell you from first hand experience that the information is top notch. There is so much information that you could be busy there for a while…my advice is take your time and enjoy the content.
The next place I would turn is to their suite of free tools that helps you measure and analyze your marketing efforts. The tools are available at Grader.com and include a website grader, Facebook grader, Twitter grader, and blog grader to name a few.
Your next step to becoming a HubspotHead is to read the book, Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is authored by the co-founders of Hubspot, Brian Halligan and Dharmesh Shah. I highly recommend the book and found that it offers a great background and explanation of inbound marketing.
The final step to become a HubspotHead is “attending” Hubspot’s Inbound Marketing University (IMU). IMU offers training and certification for internet marketing professionals for free. They offer 16 classes that you can either view as a slideshow or through iTunes. Most classes also have a reading assignment and case studies to help you gain a complete grasp of inbound marketing, whether you use Hubspot’s software or not. I completed the IMU training and proudly passed the certification exam – I am now an Inbound Marketing Certified Professional and recommend that anyone attempting to market a school do the same. While I have no intention of using the certification to become a consultant, the information that I learned for the exam is used daily in my marketing efforts for my school.
I hope I’ve convinced you to follow the path toward becoming a HubspotHead. If you’re still in doubt, let me know in the comments section below.
Now all that’s left to do is smile, smile, smile!