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“I am still learning.”

~Michelangelo

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6 Must-Attend Conferences for School Marketing Professionals

The world of marketing is constantly changing. Search engine algorithms evolve, new social media features appear, and new platforms emerge almost daily. What’s effective today, might not be effective tomorrow. So how can school marketers stay ahead of the curve?

Conferences can be a powerful way to stay abreast of the latest trends, tactics, and strategies in the world of marketing—and fortunately, there are plenty to choose from. To help you navigate the sea of options, we asked several school marketing professionals about their favorite conferences and what makes them great.

Announcing the 2017 InspirED Brilliance Awards

The 2016 awards were such a success, they’re back again — bigger and better.

More categories. More judges. More awards. More opportunities to win. So….Show the world what you’ve got!

This is the marketing and communications awards competition exclusively for private and independent schools.

How to Understand Facebook Insights for Social Video

Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot.

I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page.

And over the last year, we’ve grown our organic Facebook video views by nearly 250%. We used a lot of different content creation strategies to change our approach to Facebook videos, and knowing specifically what to track — and why — was a critical part of measuring our success and growth.

How to Use Instagram Story Polls for Fun, Engagement, and Marketing

Instagram Stories – little photo or video snippets of your life that disappear in 24 hours are perfect for sharing behind-the-scenes looks into your business or products. Now, Instagram Story Polls make it even easier (and more fun) to get more engagement and increase the reach of your content.

Instagram Stories were already a powerful tool for increasing engagement, and if you are fortunate enough to have access to Links in Instagram Stories, you have no doubt about that. Our website traffic from Instagram increased exponentially when we got that feature. And the effect hasn’t dwindled as time has gone by and more people have access to it.

So, when Instagram hands us an opportunity to make engagement easier for our fans, we pay attention! And that’s exactly what they did when they introduced Instagram Polls on Stories!