I Just Hope I Find It Along The Way

“Sometimes I’ll start a sentence and I don’t even know where it’s going. I just hope I find it along the way.”

~Michael Scott

Required Reading

26 Mobile and Desktop Tools for Marketers

Looking for better ways to create videos, audio, and images? Want a list of tools to help?

In this article, you’ll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast’s Discovery of the Week.

How to Grow Your Website Traffic – With Pinterest!

In your quest for more website traffic, you’ve likely investigated SEO, advertising, Instagram, Facebook, blogging, link building and more. But this may well be the first time you’ve ever considered the traffic-driving potential of Pinterest. If so, you’re not alone in your reluctance.

In fact, according to a study conducted by Social Media Examiner in 2018, only 27% of marketers are using Pinterest. What!? Maybe what people say about Pinterest is true. Maybe Pinterest marketing only works for the fashion industry, or wedding planners, or for cupcake recipes.

OR, maybe that 27% of marketers have realized something the others haven’t, namely that:

Pinterest WANTS to send traffic to your site.

The 12 Best Email Newsletter Tools in 2019

Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent.

In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads.

If you have a blog, you’ve probably sent newsletters to notify subscribers about new blog posts. Alternatively, perhaps you’ve used newsletters to send business-related information to your subscribers.

Anyway you slice it, newsletters help you keep your contacts engaged with your business.

Suggested Listening

Revealing Stealth Applicants, with Brendan Schneider [The Enrollhand Blog]

Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy. Brendan is one of the leading minds today in school marketing and admissions, with a strong focus on inbound marketing, social media, and lead nurturing for schools.

In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationships with prospective parents so that they become direct contacts for the school rather than “stealth applicants” who are likely to be lost before the school’s message is effectively delivered. He gives specific strategies for schools to attract leads, connect with leads, and convert leads. Brendan talks about how the process of “filling the funnel” with potential applicants has changed, and how a school must understand their marketing strategy in order to correctly target their “right fit” prospects.

Listen and take note of how to build relationships with parents in order to move them toward the goal of a campus visit.

Heard In The Facebook Group

QUESTION: I’m sure someone’s probably asked this question already! For those who produce weekly newsletters – what are your average open and CTR (or CTOR) rates? I’m trying to get a sense for the industry average.


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Training and Community for K12 School Marketing and Communications Professionals

In The MarCom Society, we train your team to be better school marketers so you can stand out from other schools, earn more inquiries from prospective families, and understand get the most bang from your marketing dollars

The MarCom Society

MarCom Society