“If everyone is thinking alike, then somebody isn’t thinking.”
~George S. Patton
To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it.
So how do you figure out the optimal post time for your specific audience?
One of the critical differences between military and civilian organizations is that most military organizations can only simulate their wartime missions in peacetime, and must, therefore, conduct training which seeks to mimic combat conditions as closely as possible. This is not something that most civilian organizations do with their more high-pressure tasks.
The thinking behind that might be that ongoing operations provide sufficient training opportunities to learn. But if you want members of your organization to learn lessons faster, consider instituting something like the military’s After-Action Review (AAR). I’ll walk you through how that works here.
Statistics show that the average Internet user had 7.6 social media accounts in 2017. Keeping up on these social media accounts is difficult. You’ll also find that some accounts may not be beneficial to you. Businesses, for example, may find out that Twitter isn’t the best use of their time, so these individuals will focus on Instagram or another platform.
For any account that is abandoned, it’s always difficult for a person or business to get back into the mix and revive their account.
Fear is one issue, but there’s also the concern of what to post or do. You have abandoned your followers, but don’t let this fear stop you from taking the next step and reviving your account. Followers are often forgiving, and they may even be willing to give you a second chance.
EPISODE EIGHT – BRENDAN SCHNEIDER [The Breaker Society]
In this episode, we talk about how a private school education inspired him to commit his career to private school marketing and admissions, what his goal is with SchneiderB, the latest in trends, and much more.
Heard in the Facebook Group
QUESTION: We are slow to the game and finally getting to Instagram. Question: do you gear your Instagram account to parents or students? We are finding more and more that the high school students have a say in where they choose to go to school, and we are toying with the idea of having them be the primary audience. Thoughts on Instagram? Other ways you’ve advertised to students- as opposed to the more assumed parents as the buyer?