“If you are the smartest person in the room, then you are in the wrong room.”
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action (CTA).
And it’s really important to guide your visitors through the buying journey using strategic CTAs. Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.
Want to use Facebook for advertising?
Wondering how to create your first Facebook ad using Business Manager?
In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager.
Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004.
And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now.
That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.
Here’s where we think it’s heading…
Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that.
Heard in the Facebook Group
QUESTION: Good Morning! We are trying to use data more to guide our marketing and project priorities and my question is… What key data metrics do you pay most attention to? There’s so much data available (website, social media, email open rates/click-throughs, etc.) that it can be hard to know where to focus, especially with limited time. And then, how are you using that data once collected? Thank you!