If you choose not to find joy in the snow, you will have less joy in your life but still the same amount of snow

“If you choose not to find joy in the snow, you will have less joy in your life but still the same amount of snow.”

~Anonymous

Required Reading

How to Edit a Facebook Ad and Retain Social Proof

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it?

13 Facebook Engagement Tactics for Your Business Page

Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others?

In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility.

Top 10 Instagram Automation Tools of 2019

If there’s anything that 2018 had proved, it was that Instagram wasn’t just another flash in the pan. It’s here to stay, and it’s only going to get even bigger in the coming year.

Not only is Instagram the fastest growing social network, but it’s become one of the central hubs for commerce on the internet. Businesses and influencers from every imaginable industry are on it, all of them trying to reach a greater audience.

Some achieve success over time. The rest find themselves stuck in the never-ending loop of trying to push a metaphorical boulder uphill. Regardless of the outcome, it’s a strenuous endeavor that is far more exhausting than it needs to be. The solution is automation. There are countless tools out there for Instagram that can lighten the load for you. They accomplish this by accessing your account and connecting with others in your place.

Not sure where to start looking for one before 2019 arrives? Here’s a list of the ten best Instagram automation tools around right now…

Suggested Listening

Enrollment Management and Marketing: Inextricably Linked (Part 1) [SparkCast Podcast]

Heather and Rob chatted on a test run of the podcast to see what they would like to talk about. When they realized they had been talking for an hour, they knew would have plenty of material. They talked for another hour on the recording, so we divided the podcast into two parts for your convenience.

What comes through so clearly in this podcast is that Heather is so knowledgeable, speaks with such passion for the subject, and obviously cares about independent schools deeply.

Heather talks about enrollment management in 2018 and the critical role marketing has in admissions success. She explores the value of tried and tool admissions tools such as viewbooks and school fairs and investigates what the new opportunities lie in the digital landscape.

In compare and contrast moments, Heather and Rob discuss the results of the third EMA survey with 800 respondents and the second InspirED MarCom Survey with 190 respondents. The findings are fascinating.

Heard in the Facebook Group

QUESTION: I’m curious, what does everyone here use for an editorial calendar? I’m currently using CoSchedule, but after their recent announcement of raised prices, I am considering canceling our subscription when it’s up next year. I’m also beginning to realize that I need different schools for different things, such as social media, Content calendar, task manager, etc. I was hoping CoSchedule would solve these issues for me in one nice package.

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About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.