“”If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” .”
What if you could spend 10 minutes doing one simple task and get new listeners for years to come? As Showrunners, we need to find audience-growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners.
The LinkedIn Expert Viveka Von Rosen shares why you need to have a Company Page on LinkedIn. It’s easier (and more important) than you think.
Have you ever seen a particularly genius marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns — like Dove’s “Real Beauty” campaign or Old Spice’s “The Man Your Man Could Smell Like” — garnered similar reactions.
Earlier this week, fashion and beauty blogger Essen O’Neill abandoned a social media empire she’d built over the course of her teen years. Deleting her accounts on Tumblr and Snapchat, the young Australian edited captions for her Instagram photos to share the far less idealized reality behind them. In a video, O’Neill is visibly distressed as she talks about the emotional rollercoaster associated with tying your sense of identity and self-worth to follower counts, likes…
Keeping up with emerging social media networks is challenging. It’s easy to feel like you’re spreading yourself thin. That said, maintaining a healthy social media following on all of your networks is even more challenging. You can’t help but want more followers, but if you’re going to extreme lengths just to build up that number with empty names and faces, it’s not worth the time and resources.
Heard in the SchneiderB U Facebook Group
Comment: Quick poll….where do you house your lunch menus? Website? Portal? Other? Thanks.
Comment: Is anyone out there your school’s resource development director? I would like to get to know a few people that work in school fundraising along with marketing.