“If you want to be interesting, be interested.”
Instagram marketers have a secret weapon at our disposal every single time we post. What is this magical awareness, traffic, and sales-boosting weapon? Hashtags! And not just any old hashtags, but top trending Instagram hashtags!
How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar?
Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
To take the headache out of preparing to run a Facebook Ad Campaign, here’s a handy cheat sheet of Facebook image ad sizes and dimensions for every type of ad you can purchase on Facebook — no matter what your ad’s objective or call to action is.
Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads.
Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact.
How to Create a Local Marketing Results Dashboard in Google Data Studio [Whiteboard Friday]
Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Heard in the Facebook Group
QUESTION: Hi! Can we all agree that print advertising is truly not effective for driving leads to our schools? In the past year, I have moved away from print ads and moved entirely to digital marketing and word-of-mouth campaigns.