“The most important thing in the world is family and love.”
In my case, I’d written blog posts, conducted webinars, and published articles in places like Forbes and Fast Company for some time. These content producers worked, but I felt a different portal would help connect with more agencies and leaders in an accessible, easy to find, on-demand format.
As a longtime podcast listener myself, I recognized that the podcasting platform was the next logical step for me — especially if I wanted to reach a narrow audience of mid-sized agency owners and leaders as an authority in my field for more than 23 years. And as a long-time professional, I hired Predictive ROI, an Agency Management Institute agency, to produce the podcast so I wouldn’t make as many rookie technical mistakes.
Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact:
88% of consumers trust online reviews as much as personal recommendations
92% of buyers regularly or occasionally rely on reviews when making a local buying decision
Building up reviews of your business is a great way to offer third-party proof that your company does what it says it does and that your customers are happy and willing to talk about it. In fact, reviews have become even more important now that local search directories like Google and Yelp! have made them a foundational element for ranking well in local search.
And, it’s only going to more important – according to MOZ annual survey of local ranking factors for search, links and reviews are now receiving increased emphasis. Bonus points for reviews with keywords.
Getting reviews on a regular basis takes a proactive and committed approach if you are going to generate them authentically and consistently.
As you set your 2018 marketing goals, have you figured out where Instagram fits in?
A well-defined goal on Instagram is much more than “Post something often enough that my IRL friends know I’m alive and my online friends know what I’m up to professionally.” I know, because I’ve tried it. 🙂
My lack of progress on Instagram (and maybe yours, too?) cannot be blamed on a lack of information. There are even free courses, blog posts, and challenges right here on this blog! So many great ideas covering everything from setting up a great profile to making the most of all the video options available on Instagram.
So, what holds us back from REALLY making Instagram work? While we need the information, could it be that what we really need is a reasonable, easy-to-follow plan?
Do you want a better way to plan, organize, and publish your social media content?
Looking for a solution that doesn’t cost a lot of money?
In this article, you’ll discover how to set up a social media content calendar.
LinkedIn Native Video: What Marketers Need to Know [Social Media Marketing Podcast]
Wondering how LinkedIn native video could help your marketing?
Interested in tips for sharing LinkedIn video that grows your reach and leads?
To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen.
Heard in the Facebook Group
QUESTION: What are y’all doing over the Christmas break? Do you have editorial/social posts scheduled for that time?
Also published on Medium.