It is better to remain silent and be thought a fool, than to open your mouth and remove all doubt.
The Facebook algorithm is constantly evolving in order to provide a better experience for users.
But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.
The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook.
We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke).
Here’s everything we know about how the Facebook algorithm works and what marketers and brands can do to thrive on Facebook in 2018.
Let’s dive in!
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It’s the same issue in most every school.
Regardless of the tuition rate, the cost always seems to be the greatest barrier to enrolling. I’ve worked with schools with low tuition rates of $5,000 to those that are more than $40,000 annually and the issue is the same in both extremes.
The sticker price can be shocking. It can also be a deterrent to taking another look or visiting campus.
If a parent never gets beyond the tuition rates, then you don’t have the opportunity to sell them on the value of your school.
Are parents willing to sacrifice their hard-earned dollars to enroll their child in your school?
Paying tuition is an investment.
It first comes down to understanding and conveying the value to the parent. If the parent doesn’t understand the value of your school, then it will be almost impossible to discuss price.
Do parents understand the value for their investment in your school? What is the return that they will receive and what difference will your school make in their child’s education?
#195: The 6 Pillars of My Content Creation Process: Online Marketing Made Easy Podcast with Amy Porterfield
When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action.
Heard in the Facebook Group
Also published on Medium.