“It is not down on any map; true places never are.”
~Herman Melville, Moby-Dick
Us marketers are a tight-knit tribe. We share a lot of similar beliefs. We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy.
We also believe that video is the future. Right now people spend a staggering six hours a day watching video, and that number is only increasing.
But I’d like to let you in on a little secret: even though us marketers know that video is the future, that our customers love it, and that it can be the most compelling and powerful marketing channel available — it scares the hell out of us. And in general, we’re really bad at it.
Any school — from preschools all the way up through colleges and universities — can benefit from the power of email. Not only is email marketing a great way to attract new students, but it’s also one of the best ways to stay in touch with students, parents, faculty, and staff. You can use it to alert students and parents about upcoming events, to drive interest in fundraisers, and generally to keep students, their parents and the wider community informed about what’s happening at your school.
But how can educational institutions get the most out of their email campaigns? Here are some best practices and tips for elementary, secondary and higher education email marketing — including the benefits of segmenting your email lists and how to create effective emails that drive action.
One of the worst feelings in the world is forgetting a great idea. All you had to do was write it down, but you were confident that you’d never be able to forget such a compelling idea. When it slid out of your mind, though, the easy loss of such an insightful thought nearly crushed your soul.
Taking the time to jot down your ideas right when they pop into in your head is one of the best ways to remember them and, ultimately, bring them to life.
But if your idea has a lot of moving parts, like a big project, you need to do more than just write your vision down on a piece of paper — it’ll be too scattered and disconnected. The best way to brainstorm, structure, and implement a vision is by visually organizing its data and information.
SEO “Dinosaur” Tactics That You Should Retire (MOZ – Whiteboard Friday Series)
It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments!
Heard in the Facebook Group
QUESTION: Just received this question and wanted to get your input. How many schools have a branded hashtag for their school that they use across social channels? If yes, can you share it in the comments below? Thanks!