“Kindness is like snow—it beautifies everything it covers.”
Gone are the days when communications directors could send a press release to the local media and get coverage. There are no guarantees that a school’s announcement would even be seen if a press release were picked up. After all, there have been tremendous declines in readership and viewership for traditional media. We have entered a world in which independent schools have become their own storytellers and content creators.
Thanks to technology, we can share our stories using blogs, podcasts, videos, social media channels, online magazines, and digital newsletters, and can provide families with deeper, richer insights into our schools.
Private schools worldwide shine in this year’s Brilliance Awards. The judges were dazzled by your creative, professional, compelling entries. You are brilliant!
We are indebted to the 2018 Brilliance Judges who volunteered their time, expertise and insights. Thanks to all the schools and agencies who entered! Mark your calendars for the 2019 awards in the fall.
Do you have social media accounts set up for your brand?
If not, you’re making a huge mistake. It’s just about impossible to run a successful company in 2019 without setting up social media accounts on sites like Facebook, Twitter, and Instagram for it.
You’re also making a huge mistake if you’re not taking the time to establish a strong social media presence. It’s not enough to just create social media accounts. You also need to monitor them closely and keep them as active as they can possibly be.
There are some pretty simple ways to give your social media presence a big boost in 2019. By acting strategically, you can connect with your social media followers more and build up your brand in the process.
Conventional SEO wisdom will tell you to publish more content to get more traffic. But that’s not always the case.
There’s an SEO strategy that has gained popularity called a content audit.
In its simplest form, it’s a way to get rid of underperforming, low-quality pages with the goal to improve the overall “health” of a website.
Heard in the Facebook Group
QUESTION: Would love to hear your thoughts about Twitter. Are you still using it as one of your social media channels? If so, are you having success with it? We have seen no growth in followers and very little engagement with our channel the past 6 months. I’m tempted to shut it down and focus solely on Facebook and Instagram, but I wanted to hear your thoughts/experiences first!