The ant is knowing and wise, but he doesn’t know enough to take a vacation. ~Clarence Day
When you read this my family and I will be finishing our trip to Disney World in Florida. We’ve had an absolutely wonderful time but we are thoroughly exhausted so I’m going to keep this short.
Hope you have a great weekend!
It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. There is more to it than that, obviously. And the challenges were well, challenging…
When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not? While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours.
In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs deserve the recognition and readership they’ve cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.
We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics. This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online publishers.
When it comes to form conversions, small changes can make a big difference. A few minor modifications to your forms can lead to major gains.
As an ancient Greek philosopher once said, “So many inbound marketing resources on the web; so little time to read them.” A wise and prophetic (and entirely fabricated) insight, indeed. For modern marketers living in the age of information overload, prioritizing the resources you want to learn from can be overwhelming.
Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. If you’re new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here.
Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. And yet, web copywriting is a strategy that sometimes falls by the wayside, overlooked for other site priorities like gated content, video, design, and functionality.