Life is about making an impact, not making an income

“Life is about making an impact, not making an income.”

~Kevin Kruse


Required Reading

What’s a Website Title (Title Tag) & Why Does It Matter for SEO?

To consider what a title tag is, and why it matters for SEO, let’s start with an example.

Let’s say I’m a true beginner in the marketing industry, and I don’t even have a firm grasp on what marketing is — so I turn to Google, and I type in my question, “What is marketing?”

With my question, I’m likely not looking for “marketing best practices” or “10 best marketing campaigns of 2018”. Sure, both of those titles have my keyword “marketing” in them, but they won’t answer my direct question.

So Google, understanding my intent, serves me this…

How to Improve Your Social Video Content: 10 Tips From the Pros

Want to create better social video content? Looking for tips and tools to try?

In this article, 10 video experts share the tactics and tools they use to create successful video content.

31 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action (CTA).

And it’s really important to guide your visitors through the buying journey using strategic CTAs. Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.

Suggested Listening

A Novel Approach to Tuition Setting [Enrollment Spectrum Podcast]

Changing demographics and economic realities continue to pose a challenge to independent schools’ ability to sustain tuition and meet revenue goals. The answer may lie in a novel approach to tuition setting. Sally Keidel, head of school at Montgomery School in Pennsylvania, knew she had to consider alternative tuition models to meet the needs of families while maintaining viability.

In this episode, Peter and Hans speak with Sally about the decreased tuition model that’s part of Montgomery’s A Bold Move Forward strategic plan, the setup and implementation of the model, and how she accounted for lost revenue to meet budget goals.

Heard in the Facebook Group

QUESTION: How are folks approaching the posting of full student names online either on your website as part of a news item or on social media? ETA to add a bit more context: I’m particularly thinking about athletics news, science competitions, debate results, other academic awards, etc.


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