Life shrinks or expands in proportion to one's courage

“Life shrinks or expands in proportion to one's courage.”

~Anais Nin


Required Reading

Nike’s Secret to Success on Instagram: Building an Engaged Community

Chances are you’ve come across Nike on Instagram at one point or another.

With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion).

As you might imagine, that’s a lot of engagement.

But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. In fact, the team at Nike (led by Social Media Manager Wes Warfield) handles more than 1,000,000 conversations per year across 200 different social media accounts.

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between.

How to Improve Your Pinterest Reach: 4 Tips

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content?

In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest.

Page Speed Optimization: Metrics, Tools, and How to Improve

Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.

Suggested Viewing

SEO Mistakes: Why 91% of Content Gets No Organic Traffic [AHREFS]

Heard in the Facebook Group

QUESTION: Apologies if this has been asked before but I am looking for an online-based, collaborative calendar system. Currently, my team is using a legacy Becasmp account for that purpose (and that purpose only) and I'd love to switch to something else. We're a Google organization so we have systems in place for keeping projects organized, I just need the calendar function and the ability to send reminders about deadlines to the appropriate people. I've looked at Coschedule but we don't need all of its features and $400/month is insane. I'm looking at Trello but worry about getting everyone on my team up to speed with it. Has anyone in this group found something they love?


About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.

Weekend Update 2.0

It is our choices, that show what we truly are, far more than our abilities

Weekend Update 2.0

I Just Hope I Find It Along The Way

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