“May your blessings outnumber
The Shamrocks that grow
And may trouble avoid you
Wherever you go.”
There is a reason Hubspot remains on our List to Learn From year after year.
When it comes to effective tactics across SEO, content marketing and enrollment funnel nurturing, they keep us strong.
We’re currently working on an exciting rebrand and content marketing revamp for a nonprofit in the EDU sector. From big-picture strategy to detailed execution, we are in the weeds to help them achieve their goals, which led us to this great reminder of the basics…
Is your professional bio as good as it can be?
In this article, we have eight real bio examples you should definitely compare yours to — and a series of free bio templates you can use to perfect it.
Most people don’t think about their professional bio until they’re suddenly asked to “shoot one over via email,” and have approximately one afternoon to come up with it. That’s when we scramble, and our bio ends up reading like this:
Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.”
Woof, that was dull. Are you still with me? I swear, not even adding a tidbit about his cats would liven that bio up.
To consider what a title tag is, and why it matters for SEO, let’s start with an example.
Let’s say I’m a true beginner in the marketing industry, and I don’t even have a firm grasp on what marketing is — so I turn to Google, and I type in my question, “What is marketing?”
With my question, I’m likely not looking for “marketing best practices” or “10 best marketing campaigns of 2018”. Sure, both of those titles have my keyword “marketing” in them, but they won’t answer my direct question.
So Google, understanding my intent, serves me this…
Super Simple Segmentation & Web Personalization for Next Level Marketing—with Brennan Dunn [Smart Passive Income]
Ever hear a customer say “I feel like you made this just for me”? It’s an amazing feeling—RightMessage can be a major catalyst for personalizing your customer’s journey. Today I have Brennan Dunn on the show—the Creator of RightMessage. Rarely do I get excited about a tool like this, but the possibilities are giving Team Flynn and I goosebumps.
Heard in the Facebook Group
QUESTION: Hi everyone- (sorry in advance for the lengthy post) Looking to find out how others structure their Marketing/Admissions/Communications/Advancement Departments? Does anyone have them all lumped into one? Split up? And how do they function?
A little context of what I’m working with- At a school of about 800 (K4-12th grade) and we have one Admissions Director, one Marketing Director (myself) and one Communications/Publications Director. There have been many conversations about adding an advancement person but again, curious about how other schools are effectively structured since all of these departments seem to touch and work together at some point. Also, curious about what additional team members you have? i.e. graphic design? webmaster? etc.
Thank you in advance!