Nothing that comes easy in this world is worth a damn

“Nothing that comes easy in this world is worth a damn.”

~Woody Hayes

Required Reading

LinkedIn Just Relaunched Company Pages as LinkedIn Pages. Here’s What You Need To Know.

Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. 

On November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences. The UI is cleaner and easier to navigate — additionally, look a little deeper and you'll see there are a number of new features geared towards helping you leverage LinkedIn to grow your business.

Understanding these new LinkedIn updates will help you take advantage of all that LinkedIn Pages has to offer, and find success on their platform. Here’s what you need to know about the new LinkedIn Pages.

The Advanced Guide to Keyword Clustering

To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic.

How to Add Facebook Live Chat to Your Website

Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time?

In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live conversations with your website visitors.

Suggested Listening

Season 1, Ep. 15: The Transformative Power of Enrollment Data [Enrollment Spectrum Podcast]

The power of data transforms schools, industries, and the world. Twenty-five years ago, independent school admission and enrollment professionals came together at the first Chatham Experience to share data and examine regional trends. Now these participants gather to share how data has transformed their admission offices into strategic enrollment powerhouses.

Heard in the Facebook Group

QUESTION: Quick question for the group — how do you feel about social media campaigns for Giving Tuesday, specific for the Annual Fund? We're a bit concerned about backlash from parents who don't believe in the concept.


About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.

Weekend Update 2.0

It is our choices, that show what we truly are, far more than our abilities

Weekend Update 2.0

I Just Hope I Find It Along The Way

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