One day spent with someone you love can change everything

“One day spent with someone you love can change everything.”
~ Mitch Albom

Required Reading

How to Improve Your Instagram Photos

Are you happy with your Instagram marketing images? Looking for tips to improve your photos? In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue.

Why School MarCom People Are Overworked

In the last 10 or 15 years, independent schools have made great strides in their commitment to marketing and communications. Schools are becoming more sophisticated in their efforts, both in how they market and communicate and in the content of their MarCom. Every school who contacts us at Turnaround for the first time wants to talk about their brand because they know how important it is to their efforts, and we have seen the level of experience and knowledge of directors of marketing and communications grow tremendously.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media.

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types?

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement.

Specifically, vertical video vs. square video.

Suggested Listening

#250: How to Create a 3-Month Content Calendar (The Step-by-Step Process) [Online Marketing Made Easy Podcast]

You’ve heard it before, right? Content is KING.

That is certainly true and I’ll be the first to tell you that the quality and consistency of your content directly correlate to the growth of your email list AND your bank account.

The operative word in that last sentence was consistency. Without consistency when it comes to your content creation, content is not king.

Heard in the Facebook Group

QUESTION: Good morning all! I am currently attempting to create some new Facebook ads and I was wondering what were some of your go-to strategies when it came to selecting your target audiences? I really like how in depth you can go when selecting audience interests, demographics, locations, etc; but what has been working for your schools?


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