A topic that is hugely important to school marketing, and one that I probably haven’t spent enough time discussing, is branding for schools. My opinion is that schools that have a good grasp of their brand have a much better chance of being successful marketing their school than those who don’t.
It’s because of this importance of understanding your school’s brand that I’m so excited to share this interview with Liza Fisher Norman and Rob Norman with you.
Liza and Rob are the husband and wife duo behind Turnaround Marketing Communications and they have been helping schools uncover their brand for years. Liza and Rob are the people I turn to when I have a question about branding and I’m excited to share their expertise with you.
In this episode, here’s what we’ll cover:
- What is branding?
- What are the two parts that make up a school’s brand?
- How branding is “uncovered” in a school?
- What a brand isn’t
- What is the difference between a school’s brand and a school’s mission?
- Can a school determine a brand internally or do they need external help?
- How can a school begin with the brand process?
- What should a school do after the brand is delivered?
- How often the brand at your school changes?
- What actually makes up a brand at a school?
- How should schools use their graphic identity on their social media channels?
- How a brand will make a school’s marketing job easier.
- How you can use a hashtag at your school
Items mentioned in this episode include:
- Appreciative Inquiry
- Westminster School Viewbook
- Hashtag #gowunited
- Turnaround Marketing 2012 TABS Presentation
- Turnaround Marketing Presentations
- InspirED School Marketers
- InspirED School Marketers Facebook Page
- InspirED School Marketers Pinterest Page
- InspirED School Marketers Twitter account
- SuperSchoolNews Twitter Account
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