Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now.
I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty sophisticated questions about the use of social media. He also shared plans he had for a social media campaign for his school.
After a few conversations I knew I had to get the social media athletic director on the podcast to discuss his social media campaign. Enjoy!
In this episode, here’s what we’ll cover:
- Jeff explains Gilmour Academy’s (GA) recently launched social media campaign.
- He discusses the motivation for launching the social media campaign.
- He shares the campaign goals and how they will measure the effectiveness of the campaign.
- Jeff discusses Gilmour Academy’s social media channels and the purpose of each channel.
- He discusses his team and how he creates and manages all of the content they create for GA.
- The idea of using students to help manage Gilmour Academy’s social media channels.
- Jeff talks about the motivation behind the launch video for the social media campaign.
- While I’m a proponent of having one social media channel for a school we talk about Gilmour Academy’s success having social media channels strictly for athletics.
- Jeff discusses the Gilmour Academy Loyalty App.
- He share the cost of the Loyalty App.
- He discusses what he worries about with regard to social media.
- What is next for Jeff and social media at Gilmour Academy.
Items mentioned in this episode include:
- Gilmour Academy
- Gilmour Academy App
- Gilmour Academy Social Media Campaign Launch Video
- Gilmour Academy Social Media Channels:
- SchneiderB Social Media System for Schools eBook
- 75/25/1 Rule Blog Post
- Youtility by Jay Baer
- Apple Final Cut Pro
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