“Progress is impossible without change, and those who cannot change their minds cannot change anything.”
~George Bernard Shaw
Remember those “Choose Your Own Adventure” books from the 1980s? The ones that allowed you to make decisions that influence the story’s outcome? I loved those books. (I even used the theme to write a blog post about the adventure of content marketing.) But did you ever try to read those books straight through? Without following the different pathways the author set? If you did, you quickly realized that the books are not meant to be explored cover-to-cover — in order to experience the story, you needed to follow your own unique path; the path that was most interesting to YOU.
A visitor lands on your site. Your web writing has 15 seconds or less to convince them to hang around. Fickle? Lazy? Distracted? I’ve heard website visitors accused of all three. Truth is, your website visitor doesn’t fit any of those descriptions. Oops, time’s up! Still reading? Then, consider the way I’m writing to you now. Short and sweet. Heck, I’m not even completing my sentences.
Many blogs — including this one — end each post with a call-to-action that leads to a landing page. But the question is … are readers noticing your blog’s CTAs? The problem with static CTAs at the bottom of each blog post is that after a while, visitors learn to tune them out.
Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all advertisers, I interview Jon Loomer.
Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good.
Instagram recently announced it has grown to a community of 500 million users. Of those half billion photo- and video-sharing fanatics, 59 percent use Instagram every single day…
Heard in the SchneiderB University Facebook Group
Have any of you got good examples of storytelling — stories that are used in the admission office and process? Many thanks for any assistance you can offer!