“Quit or be exceptional. Average is for losers.”
There was a time in the past when “marketing” was viewed as inconsequential, perhaps even harmful to a school. However, as many schools are buffeted by demographic shifts, resistance to high tuition, competition from new education models, and increased demands from millennial parents, the perception of the “M” word is changing. In an ironic twist, some potentially desperate school leaders have flipped the script, now attributing magical powers to this previously-scorned or overlooked function. The time is right to define what marketing can do for your school, what is beyond marketing’s influence, and most interesting, what issues it can address that are not apparent at first glance.
Advertising on Facebook is meant to be like the democratization of online marketing, giving ordinary people the capability to market their own brand without needing big budget teams behind them. However, with all the power Facebook provides through its advertising, things can get confusing for those who are not that familiar with the system and all the features, including tracking pixels.
However, it need not be tough. All you really need is a few simple pointers on what tracking pixels are and how Facebook uses them to both provide users with crucial statistics and target the right audience with the right ads.
Feel like your higher education website performance isn’t what it should be, but can’t put your finger on the cause? Here are three of the most common reasons higher ed websites fail.
Your design is impeccable… your copy is tight and right on the mark with brand guidelines… your page load speed leaves your competitors in the dust… your site navigation is easy and intuitive.
So why in the world is your higher education website not pulling the traffic volume you want, bringing in the leads you need, or the donations your development team is looking for?
Need a new way to create quality social media images?
Looking for tools that offer easily customizable templates?
In this article, you’ll discover three graphic design tools to create professional images and visuals.
You Can Design Your Year [Lead To Win Podcast]
The drift happens when we succumb to the current of life like a boat carried along by the water. It’s a passive approach to life. We let the year happen to us instead of causing the results. But it doesn’t have to be this way. In this episode, we’re going to establish that you really can design your year—and talk about how.
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Also published on Medium.