Here is my list of recommend books for school marketers. These are books that I have read and highly recommend. Hopefully, they’ll help you as much as they’ve helped me.
Disclaimer: I am an affiliate for some of these resources which means that, at no cost additional to you, I make a commission if you purchase via my link below.
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
This is the book that started it all for me! If you're just getting starting with Inbound Marketing please purchase this book and read it. Heck, even if you are currently using inbound marketing at your school please read this book. It does a great job of clearly explaining the strategy of inbound marketing and shares the steps and tips on how to being implementing it at your school.
Youtility: Why Smart Marketing Is about Help Not Hype
So many schools don't understand this fact of marketing, it's not about your school, it's about your prospective family! This book helps to explain this axiom in greater detail and gives examples of how to be helpful to your prospective families, which will attract them and not repel them.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
If you are looking at improving your social media channels this book is the place to start. It was the first book that helped me understand two things: 1. You have to treat each social media channel individually, and 2. You have to remember to make "the ask."
Getting Things Done: The Art of Stress-Free Productivity
One of the most common questions I hear from people when they first meet me is "how am I able to get so much done?" Want to know my secret? It's the Getting Things Done (GTD) framework! I've been a disciple of this system for years now and I don't what my life would be like without GTD. I highly recommend this book!
Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals
I'm a big fan of Michael Hyatt and this is my favorite book of his. If you feel like your drifting in your life from one project to the next, please do me a favor and read this book. It will help you get off the hamster wheel and actually plan for the life you want. I actually re-read this book every year.
The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
If you’re just getting started out with creating a blog, I can’t recommend Flywheel enough. Please, please, please don’t go with a cheap web host to save a few dollars. While Flywheel is a little bit more expensive than those cheap web hosts, the extra price is worth it in terms of stability, security, speed, service, and automatic backups.
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less
When starting your blog you'll need to create a design that mirrors your main website. Studiopress is a collection of themes that will "skin" your WordPress blog. You can then easily and quickly change different elements to achieve a professional look for your blog without needing a designer or coder. This blog has a Studiopress theme.
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
ConvertKit is my recommended tool to create lead nurturing campaigns for your school. At its core, the software is an email marketing platform, but it also includes basic landing pages, automation, forms, and lead nurturing at a great price. I use ConvertKit for my email list.
Remote: Office Not Required
This is my tool of choice for creating landing pages. I’ve tried a number of different services in the past, and this service is the best. The price is reasonable, it’s incredibly easy to create professional looking landing pages in minutes, you can easily A/B test your pages, and they offer a ton of pre-designed templates that you can use.
Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
Powerful pop-up opt-in conversion tool. There are so many variables you can set including A/B tests, display on exit intent (a very cool feature), and much more. This is the tool I use on SchneiderB.com.
Resonate: Present Visual Stories that Transform Audiences
When you podcast you'll need a place to host your audio files. I use Libsyn to host the files for SchneiderB.FM and their reliability, cost, and statistics are fantastic.