Here is my list of tools and recommend resources for school marketers. These are products that I use or have used, love, and highly recommend with confidence for your use. Hopefully, they’ll help you as much as they’ve helped me.
Disclaimer: I am an affiliate for some of these resources which means that, at no cost additional to you, I make a commission if you purchase via my link below.
In my opinion, Hubspot is the gold standard software to use when implementing inbound marketing at your school. This software is my highest recommend resource for school marketers. We've been a Hubspot customer for years and I find the integration of their many tools to be the secret sauce of their software.
I have tried every webinar software there is. I'm serious. This is by far my favorite! It's very stable and offers a great experience for the attendee and presenter. This is the software I use for the VirCon.
Social Media Management
Tailwind for Pinterest
This is my favorite Pinterest management tool, and I can’t imagine my Pinterest life without it. My favorite Tailwind feature is the ability to schedule pins for later. I encourage you to check it out and take advantage of their free trial.
Flywheel Web Hosting
If you’re just getting started out with creating a blog, I can’t recommend Flywheel enough. Please, please, please don’t go with a cheap web host to save a few dollars. While Flywheel is a little bit more expensive than those cheap web hosts, the extra price is worth it in terms of stability, security, speed, service, and automatic backups.
Studio Press Themes
When starting your blog you'll need to create a design that mirrors your main website. Studiopress is a collection of themes that will "skin" your WordPress blog. You can then easily and quickly change different elements to achieve a professional look for your blog without needing a designer or coder. This blog has a Studiopress theme.
ConvertKit is my recommended tool to create lead nurturing campaigns for your school. At its core, the software is an email marketing platform, but it also includes basic landing pages, automation, forms, and lead nurturing at a great price. I use ConvertKit for my email list.
Curated is the tool that I use for my Cup of Coffee Newsletter. It's incredibly powerful AND customizable and has cut down on my time to create a newsletter, which is nice. I encourage you to check it if you're creating a newsletter that shares content from multiple places.
Conversions for Inbound Marketing
This is my tool of choice for creating landing pages. I’ve tried a number of different services in the past, and this service is the best. The price is reasonable, it’s incredibly easy to create professional looking landing pages in minutes, you can easily A/B test your pages, and they offer a ton of pre-designed templates that you can use.
Powerful pop-up opt-in conversion tool. There are so many variables you can set including A/B tests, display on exit intent (a very cool feature), and much more. This is the tool I use on SchneiderB.com.
When you podcast you'll need a place to host your audio files. I use Libsyn to host the files for SchneiderB.FM and their reliability, cost, and statistics are fantastic.
Rode Podcaster Microphone
There are many different microphones available but this is the USB microphone I currently use for my podcast, webinars, and video recordings. It's not the cheapest but the sound is really incredible for the price.
This tool is the center of my digital life! I store everything I want to keep in Evernote, and I’m not sure what I would do without this tool. I can send files to Evernote through email, drag them in, through a Chrome extension, or simply drag them in.
Vimeo Video Hosting
I use Vimeo Pro to host many of my videos and love it's ability to restrict where I post videos by domain, the ability to customize the video player, and it's analytics. Vimeo offers many options in terms of price and should appeal to any budget.
This is my current live broadcasting software of choice. It’s full of features at a fantastic price. The only negative is that this software is Mac only.
Logitech C922 Pro Stream Webcam
This is the camera I use for Zoom meetings, my webinars, and anytime I record myself. I don't think you can find a better combination of quality vs. price.
What are your recommendations?
I hope you've found helpful my recommended resources for school marketers. Did I miss something that you love and recommend?
If yes, please share your resource in the comments below.