Schedule Your Priorities

Schedule Your Priorities
Sewickley Academy began spring break at the beginning of this week, Monday, March 16. As you read this newsletter I’ll be in Florida with my family enjoying the sun, warm weather, and R&R.

I’m not telling you this to make you jealous. I’m sharing this with you to ask a question – have you noticed a change in my social media sharing frequency while I’ve been on vacation?

I hope you haven’t noticed a change.

I hope there hasn’t been a change because I use tools to help me schedule the content I share on social media and I encourage you to do the same.

My rough work flow is that a few times a week I check Feedly, my RSS reader, where I have the blogs I want, and enjoy, to read. After I find articles worth sharing I load them into BufferApp which shares the content on the schedule I select.

For engagement I check my social media account a few times a day and interact where appropriate. I’ve learned that social media will take as much time as you give it and I’m trying to control social media and not have it control me.

Hope you have a great weekend and an even better Spring Break.

Required Reading

Leave the Stress to Us: How to Schedule Facebook Posts to Save Time

With Facebook’s algorithm changes, it’s likely that social media managers and content marketers at your organization already have a lot of time invested in creating a Facebook strategy…

Does Hitting Publish Make You Want to Puke?

Have you ever hovered over the “Publish” button while your stomach churned? Have you hesitated to make your website live because you’d rather stay invisible? Does putting your content out there make you feel exposed and insecure? Hitting “publish” means becoming vulnerable People will know what I’m thinking and feeling.

6 Creative Ways to Integrate Social Media and Email Marketing

Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. Few people make buying decisions anymore based on information from a single medium. So when marketers focus all their energy on one channel, they could be missing out on other opportunities and the natural rhythms of the buying cycle. So how can you keep…

The Ultimate Guide to BufferApp

Do you schedule social media updates in advance?  Do you need a tool that does this – and much more – for a range of social networks? You’ve probably heard of BufferApp, but you might not know about some of its advanced features.  Read on to find out everything you need to know about using Buffer for social media management. What does Buffer do? BufferApp lets users manage a range of social media accounts, lining up updates to be shared in the future across a range of social networks.

16 Little-Known Google Calendar Features That’ll Make You More Productive

Some things you think will be simple actually end up getting really complex. Like those DIY fro-yo places. You walk in thinking you’ll just get a scoop of a single flavor and a spoonful of your favorite topping … but you always walk out with a full bowl and at least three toppings — because how could you get Oreo crunch without getting gummy bears, too? Or, ya know, your Google Calendar.

7 Tools I Could Not Live Without When Working Remotely

Here at SME Digital, we all work remotely, meaning we have no central office or office space. In this post from 2014, Danielle shares some of the tools that we rely on to ensure we stay in touch, stay efficient, and operate at maximum capacity.

Suggested Listening

In this podcast with Rick Newberry we discuss Word of Mouth (WOM) Marketing and steps/tactics you can use to harness WOM marketing for your school.

Oldie But A Goodie

During a recent conference I had a conversation with a person I only knew through social media and they asked me if I was on social media all day. When I asked why they would think that their response was that I’m tweeting, posting to LinkedIn, Google+, and Facebook every day of the week and at all times.I was a little surprised by that answer because I’m really not on social media 24/7. I do understand their perspective though and thought I would share one of my ‘secrets’ for posting social media updates.I use a number of tools to help me manage my social media accounts and one of my secret weapons is Buffer. Buffer is a cloud application that helps me schedule my social media updates and I’d like to share 6 reasons why iLove Buffer.

Heard on the SBU Forum

Quality of Content Discussion about receiving photos that might not be of a quality that you want to share on your school’s social media channels.


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Training and Community for K12 School Marketing and Communications Professionals

In The MarCom Society, we train your team to be better school marketers so you can stand out from other schools, earn more inquiries from prospective families, and understand get the most bang from your marketing dollars

The MarCom Society

MarCom Society