SchneiderB.FM – School Marketing Podcast

 

When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it...
I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about...
In August 2014 it was announced that Blackbaud had acquired Whipplehill. It was a move that surprised and left those in the independent school community excited, scared, and asking questions about the future of each company. While I don’t have the answers to those questions I was able to get Travis Warren on the podcast...
Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now. I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty...
When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For...
A topic that is hugely important to school marketing, and one that I probably haven’t spent enough time discussing, is branding for schools. My opinion is that schools that have a good grasp of their brand have a much better chance of being successful marketing their school than those who don’t. It’s because of this...
For episode 7 I’m excited to interview Randy Vaughn from Your School Marketing about creating a systematic school marketing plan. I’m a big fan of Randys and am excited to share this great interview full of actionable tips to help you create your school marketing plan. Here is Randy’s bio: He has occupied the corner...
Using landing pages should be an important part of your school marketing efforts. In this podcast episode I’ll share 6 ways to use landing pages in your school marketing. In this episode, here’s what we’ll cover: What is a landing page? 6 ways to use landing pages? My landing page tool of choice Reader Question:...
A topic that I haven’t talked enough about is social media as is relates to privacy and crisis. So I was excited when I connected a few years ago with Chris Syme who focuses on practicing safe social media. She even wrote a book about it called Practice Safe Social: How to Use Social Media...

 

Looking for the school marketing podcast, SchneiderB.FM, show notes? You can read them on each individual episode by clicking here.

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