The VirCon7 Begins In...


Why VirCon? 

I launched the first VirCon three years ago after I heard the same complaints from school marketers:  

  • “Most conferences are too expensive for my budget.”
  • “There is no specific track for marketing and communications.”
  • “I can’t attend every session and feel like I’m missing too much.”
  • “I can’t afford professional development for my staff and for me.”
  • “How am I supposed to improve my skills as a marketer?”  

I knew there had to be a better way!  

While in-person conferences are fantastic for networking, they are not a great value for learning. I love networking as much as the next person but, in the end, networking isn’t going to make you a better marketer, and it certainly isn’t going to attract new students to your school.  

I was once told, “Try and take one to two ideas from each conference, and that will be a successful conference.”  

My issue is that if you add up the cost of airfare, Uber/Lyft rides, hotel rooms, conference registrations, food, alcohol (while you’re networking), and gifts for your family it could cost your school and/or you thousands of dollars for two ideas.  

That formula doesn’t add up anymore!  

The VirCon was created to bring you the best school marketing experts and have them teach you how to attract new students and retain current students using the internet and social media all at the best possible value!

What makes VirCon7 different from other conferences?  

1. Action. Not Theory.  

No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after watching the presentations.  

2. Learning ALL Year  

You'll have access to the presentation recordings forever. You can review the recordings again and again.  

3. Incredible Value  

No expensive registration fees, airfare, hotel costs, food, and drink. For one low price, you, and your team have access to incredible professional development training.  

4. Professional Development for You AND Your Team  

With your registration, you can share the recordings with any member of your team.  

5. Interactive Learning  

You’ll be able to ask questions of the presenters during the live presentations and in the private “pop-up” Facebook Group.  

Can I Let You In On A Secret?  

I love learning. As a result, the presenters I invite to teach are people that I selfishly want to learn from. I can’t even begin to tell you all of the things I’ve learned in the past VirCons that I’ve put into practice. These presentations include actionable tips that you and your team can begin to implement the day after the VirCon!  

I invite you to join us and learn together! Click on the button to become a better marketer.

See what past attendees are saying...

Sandy Johnson VirCon7 Testimonial

Sandy Johnson - Director of Marketing & Communication, Lakeland Christian School, FL  

"I’ve done two VirCons through SchneiderB Media. If you’re involved in any part of school marketing, you need to sign up for VirCon6 today. Then you need to go online and purchase access to all of the previous VirCon content as well! Brendan gathers a group of experts in their fields to present a wide variety of sessions full of invaluable information and real-life examples from schools around the country. The best part is that you can watch the sessions live (from the comfort of your own home or office), and then you can access the videos in the future when you need a refresher."

Chuck Bankoff - Director of Web Services,

"VirCon has become a staple in my school marketing toolkit. It’s where some of the best school marketers in the country come to share what’s been working for their enrollment and retention programs.  

As a school marketer myself, I appreciate the diverse subjects that are covered throughout the day. I don’t run a school, I run a company that helps schools with their enrollment marketing. I use the recorded sessions as part of our Friday Lunch & Learn series to keep my team up-to-date with industry trends to better help our clients with their enrollment strategies.  

If you don’t plan on attending VirCon this year, better hope the other schools in your area don’t either."

Chuck Bankoff VirCon7

Rebekah Peterson VirCon7 Testimonial

Rebekah Peterson - Director of Marketing and Communications, Minnehaha Academy, MN "Brendan Schneider pulls together the top thought leaders in independent school marketing for deep dives into strategy and trends, helping our school's messaging stay relevant in an ever-changing marketplace."

Laura Korotkin - Communications and Social Media Manager, Detroit Country Day School, MI

"I have found each VirCon event packed with useful information and equal in value to that of a three-day conference but without the travel and extra expense! Speakers are very knowledgeable and generous with their expertise. I would recommend the VirCon series to any independent school admissions, marketing, and communications practitioners."

Laura Korotikin VirCon7 Testimonial

Included With VirCon7...

8 expert training presentations with actionable tips

Access for you AND your entire team

Ability to ask questions live and in the Facebook group

Watch the presentations again and again all year long

Lifetime access to the recorded presentations

Access to "pop-up" private Facebook group for participants and presenters

VirCon7 Speakers

Hans Mundahl

Hans Mundahl

The Enrollment Management Association

Hans Mundahl has been an educator since he first stepped in front of the classroom as a Fulbright exchange teacher in the former East Germany. Since then he has been an Outward Bound instructor, a classroom teacher, and a school administrator. Hans helped a school become an Apple Distinguished School for its iPad program, ran a successful consulting practice, and was the head of school at a K-8 day school in central New Hampshire. 

Today Hans is the Director of Professional Development at The Enrollment Management Association where he is in charge of online and in-person professional development opportunities.

Emily Cretella

Emily Cretella

Cursive Content

Emily Cretella is a strategic storyteller, content marketer and school marketer’s best business friend. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence. Prior to founding Cursive in 2012, Emily was the director of strategy at a Connecticut marketing agency, where she managed the execution of large-scale traditional and online marketing campaigns for clients ranging from schools and nonprofits to Fortune 500s. She now works solely with independent and private schools, colleges and universities.  

Trevor Waddington

Trevor Waddington

Truth Tree Consulting

Trevor Waddington is an educational entrepreneur and former teacher with 17 years of experience working in independent schools as director of admission, marketing, communication, and financial aid - to name a few. 

He is the founder of DCschoolHUB and NYmetroSchools, digital platforms that help educate parents and students about the different educational opportunities and where they can find them. Trevor founded Truth Tree Consulting, a full-service firm focusing on enrollment management, brand development, and marketing strategies for schools seeking edge-defining excellence.

Cheryl Method

Cheryl Fisher

Hello Method

Cheryl Fisher helps schools grow through powerful school marketing solutions. She shares strategic ideas for school marketers everywhere through her blog. Her award-winning team at HelloMethod designs and delivers stronger stories for schools of all kinds. 

Cheryl knows the commitment to understanding your audience is the key to delivering a stronger story and real results for your school. Her perspective comes from strategic marketing success for brands like Getty Images, Omnicom Group, Apple, Microsoft, Golden Key International Honor Society, Northeastern University, Friends Schools and GEMS Education.

Angie Ward

Angie Ward

Enroll Media Group

Angie found her passion for marketing while working at CBS and Hearst Media, where she implemented traditional and online media campaigns for businesses and agencies. She then spent time as a web analyst for Bose Corporation where she got the Google & Adobe Analytics bug, before joining Carnegie Dartlet, where she built and managed a digital marketing team for 6 years. Angie has worked directly with over 200 colleges, universities and independent schools to execute digital marketing initiatives that steer organizations forward. 

As Co-Founder of Enroll Media Group, she executes strategic growth marketing for PK-12 Schools and education-centric nonprofit organizations. 

Rick Newberry

Rick Newberry

Enrollment Catalyst

Dr. Rick Newberry is the President of Enrollment Catalyst. His expertise in enrollment management and marketing strategies provides in-depth consulting and coaching for independent and faith-based schools. Through his Enrollment Catalyst Program, Rick provides an assessment, research and planning for school teams to reach their enrollment and marketing goals. He takes a comprehensive approach in planning including admissions, retention, marketing, tuition and financial aid. Rick also writes a blog on enrollment and marketing strategies for school leaders and has many other resources, including webinars, available on his website.

Risa Engel

Risa Engel


Risa Engel recently joined Finalsite to lead the company's marketing efforts after spending nine years as director of communications at Stuart Country Day School in Princeton, NJ. Risa grew up in the Silicon Valley where she cut her teeth at tech startups (and she's still a Cal Bear, Sharks fan and 49er faithful). A recovering hockey mom with two kids in college, Risa and her husband Barry enjoy exploring their new home, Glastonbury, CT, with their goldendoodle, Pete. 

Jake Youmell

Jake Youmell

Enroll Media Group

After starting his career in enrollment management at Boston University in 2006, Jake went on to pursue his passion for digital marketing and technology at Google in 2008. Since his early beginnings in digital marketing, Jake has built agency-side experience at Google, Carnegie Dartlet, DigitasLBi, and education-centric foundations at Boston University, Walnut Hill School for the Arts, and Emerson College. 

As Co-Founder of Enroll Media Group, Jake manages enrollment marketing strategies for schools and nonprofits, leveraging the latest tools and technologies to impact growth.  

Don't miss out. The VirCon7 Takes Place In...



8:30 am EST - [Emily Cretella] Strengthen Your Story: The Do’s and Don’ts of Breakthrough School Storytelling

How unique is your school story? Are you telling a story that stands out from competitor schools? That speaks directly to your dream families? That makes prospective students trust you with their success?  

In this presentation, Emily Cretella -- school storyteller and owner of Cursive Content -- breaks down what it means to tell a powerful story, helps you analyze the story you’re currently telling, and gives you the strategies and tools you need to craft a stronger school story foundation. 

9:30 am EST - [Trevor Waddington] Hey Alexa!: Marketing your School in a Voice-First World

We've all experienced Voice-First AI technology by now, but how are you using it or planning to use it for current and future families? Trevor will take you through how smart companies are using it today, how schools can use it to gain attention, and how to set up your very own flash briefing today.

10:30 am EST - [Risa Engel] Why Your School Needs to Focus on Conversion Rate Optimization

What's enough website traffic? Double? Triple? What if you were told that you didn't need any more — that increasing your website traffic isn't the only answer to increasing inquiries — or maybe even the best! No matter what your website traffic is now, it's good enough when you employ conversion rate optimization (CRO). Join Finalsite Director of Marketing Risa Engel to learn how schools can get more mileage out of their website traffic by changing the way they think about forms, content, data, money, and more — through the use of CRO.

11:30 am EST - [Rick Newberry] From Word-of-Mouth to the Web: Effective Marketing Strategies for your School

The marketing landscape for private, independent and faith-based schools has changed in recent years. However, word-of-mouth is still the number one way that prospective parents discover your school. Once this discovery is made, the Web search begins for the parent to learn more about your school’s story on your website, social media channels, videos, online reviews and more. During this session, we will explore marketing strategies that are most effective for your school with a specific focus on word-of-mouth and web-based marketing strategies–the two most important strategies for your school.  

12:30 pm EST - [Jake Youmell] How to See Enrollment Growth with Google Ads

We’ve all heard of, and potentially managed, Google Ads (formerly known as Google AdWords). Originally launched as text ads on in October, 2000, Google Ads have expanded far beyond text (to display and video, and beyond), now representing 116.32 billion dollars in ad revenue in 2018. In this session, we'll provide the steps necessary for schools to begin an effective digital marketing strategy or improve your current one via the power of Google Ads. We'll explore goal setting, ad structure for schools, conversion rate optimization, and case studies to maximize results with Google Ads campaigns without spending more.  

1:30 pm EST - BREAK

2:00 pm EST - [Hans Mundahl] Pull Focus: High value video for an audience of fifty, five, or even one

Whether your school is an old hand to video or you're considering taking the plunge you want to make sure your video strategy delivers results. This workshop will describe three ways you can create video for high-value audiences including kindergarten moms on the first day of school, families who have just visited your admission office, and admitted students you hope will select your school. In addition to best practices we will provide case studies, production tips, and gear recommendations.

3:00 pm EST - [Cheryl Fisher] How strong is your school’s story? Is it as strong as it needs to be?

Your school has a strong story to share, but are you sharing it in a way that is helping your school grow? Your school’s story is mission-critical for driving enrollment, funding, and community involvement. In this session, Cheryl Fisher, Founder and Head of Creative at HelloMethod, will share trends you need to pay attention to as a school marketer, help you assess how strong your school’s story is, and identify the things you can do right away for a stronger story. Stronger Stories > Stronger Schools. 

4:00 pm EST - [Angie Ward] Getting More from Google Analytics & Search Console

In this session, we'll dive into the free, “must-have” tools that Google Provides to guide website and marketing decisions within schools. From basic Google Analytics set-up and best practices to must-have Search Console reports for all levels, Analytics & Search Console will help shape the way that Communications, Marketing, and Enrollment Directors seek value in digital properties, as well as the marketing that influences it.