“By seeking and blundering we learn.”
~ Johann Wolfgang von Goethe
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.
I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts. Here’s what I learned from my look at the research…
In an interview with Fortune magazine, Pinterest co-founder Ben Silbermann said of the platform, “I think that’s a very different thing than a social network. The objectives of the two are different. On a social network, you upload photos for other people to like. Pinterest, on the other hand, is self-serving.” Truth! Facebook, Snapchat, and Instagram are where we curate the best versions of our lives. Pinterest is where we find inspiration and plan to create the best versions of ourselves.
As content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we’re done with one piece of content, we’re on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that’s still performing well but may not be competing day-to-day with the latest and greatest. I’m a big believer in digging back into your hidden gems and looking for content that’s still performing but may be due for an update, rewrite, or even just testing a better title/headline. How do we find this content, which is often buried in our this-week-focused analytics?
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw.
Also published on Medium.