SEO for Private Schools


Get to the top of Google!

Whether you sign up for our DIY (Do It Yourself) SEO Coach Software or for one of our DIFY (Do It For You) SEO monthly packages, we'll help you optimize your school's website and Google My Business listing for higher Google rankings and more traffic!

Current Subscriber? Login

SEO Coach Features

A simple do-it-yourself SEO software platform, easy-to-use, and understand.

SEO Coach has all the features to get your school to the top of Google. Each section provides you with simple step-by-step recommendations anyone in your school can implement; you don’t even need to know SEO!

Watch the video below to learn more about the capabilities of the SEO platform.

Build an SEO Strategy

Successful SEO requires building the right strategy. SEO Coach walks you through creating the perfect strategy that will target and drive your ideal prospective families to your website.

  • Find the Right Keywords
  • Discover Content Topics
  • Analyze Your Competition
  • Improve Your Content
  • Local SEO Strategy
SEO Coach Strategy
Free SEO Audit for Schools

Easily Make SEO Changes

SEO Coach guides you through the actions you need to make to improve your organic visibility. Every month you get a new SEO ‘to-do’ list, which covers every important action and is explained simply so that anyone can action their own SEO.

  • Easy-To-Follow Actions
  • Technical SEO Improvements
  • Discover Journalist Backlinks Opportunities
  • Competitor Backlink Analysis
  • Improve PageSpeed

Learn with SEO Academy

The SEO Coach - SEO Academy is your one-stop-shop to learn SEO. From understanding the foundations of technical SEO, to how to audit and build backlinks, the Academy will give you the knowledge you need to become an SEO pro.
(Included in your SEO Coach subscription.)

SEO Coach - Academy
SEO Coach Reporting

Track Your Results

SEO Coach will track your SEO performance so you can see what’s working and what needs more focus. We’ll track your visibility in Google, your traffic levels and your recent backlink acquisitions. Easy-to-understand, actionable insights.

  • Track Your Keywords
  • Track Your Traffic
  • Track Your Backlinks
  • Track Your Google My Business Performance

Here's what you get when you sign up for SEO Coach.


Full access to SEO Coach’s unique and easy-to-use SEO strategy builder. This includes keyword research from up to 100 topics every month, and lets you choose 50 keywords that we will help you to optimize on your website and track ongoing.

To-do List

SEO Coach’s Action Engine will give you a list of tailored and unique tasks to complete on your website that will action the SEO strategy you’ve built. All tasks are accompanied by easy-to-follow & straightforward instructions that anyone can use!

SEO Academy

The SEO Academy is your one-stop-shop to learn SEO. It’s a video course with quizzes and actions to take you from SEO beginner to SEO pro. From understanding the foundations of technical SEO, to how to audit and build backlinks, the Academy will give you the knowledge you need.


SEO Coach not only helps you build and implement your SEO strategy, but it also tracks performance so you can see how the changes you’ve made are helping you reach the top of Google. We’ll track keywords, traffic, backlinks and competition.


Every month you can build a new content marketing strategy from 3 new topics. Simply add a topic and we pull back content ideas from Google, Youtube, Twitter and your competitors. Create content around what people are actually searching for.


Track up to 3 different competitor websites every month. We’ll show you what traffic they get, where it comes from, their top SEO keywords and more. We also use their data to help with content ideas too.

Local SEO

SEO Coach will help you to optimize your Google My Business listing for the top positions in the Map listings! We connect straight to Google My Business so all the optimizations can be done from directly within SEO Coach.


We track yours and your competitors’ backlinks every month. We highlight total, newest and recently lost backlinks, and backlink opportunities based on your competitors link profiles. We get this data from Majestic – “The planet’s largest Link Index database”.


SEO Coach not only tells you what to do, but it will educate you as well. With detailed explanations, guides, videos and more; you’ll be an SEO pro before you know it!

Do It For You Services

Not sure if you’ll always have time to complete your SEO actions that SEO Coach recommends? Then make use of our experts! Our team can complete any actions you need us to. No contracts; simply select which actions you want us to complete and we’ll do them for you!

Samantha Chaffin

Associate Director of Digital Content, Westridge School

Brendan Schneider's SEO Coach has been an invaluable tool to us as our digital marketing strategy has evolved over the years. The platform is thoughtfully designed to cater to both the SEO beginner and folks with more experience, and serves as a great support to those of us in independent schools who need to support our marketing decisions with data. The deep insights into our website's performance that SEO Coach provided, alongside the helpful suggestions and steps guiding us toward a stronger SEO strategy, were extremely useful to me and my team.

SEO Coach Price


Per Month


There is also a one-time $325 set up fee which includes SEO Strategy for your school.

Rolling monthly plan, no long-term commitment.

  • All SEO Coach Features Including Local
  •  Access to SEO Academy - Online SEO training
  • Access to Private Facebook Group
  • My Personal Support to See That You're Successful With The Software


What’s the difference between SEO Coach and other SEO tools?

Other SEO software (like Moz) are data-based solutions; they provide you with the data surrounding the SEO campaign. They also don’t help you build an SEO strategy, and you need prior expertise to do this. SEO Coach is an instructive-based SEO tool; it helps you build a complete custom SEO strategy and it tells you exactly what to do, with easy-to-follow guidelines. It also tracks performance, so you can update your strategy as your SEO improves.

Do I need to hire an SEO expert if I use SEO Coach?

No, you don’t. We designed SEO Coach so that it covers all aspects of SEO and allows anyone to get started with optimizing their website for the search engines.

Am I tied into a long term contract?

No, you’re not. You are only tied in for each month that you purchase. Your plan will auto-renew at the end of each month, but if you cancel at any point before then, it will not auto-renew.

School Marketing Insider

The School Marketing Insider is a weekly newsletter that delivers curated resources to stimulate curiosity, inspire collaboration, and accelerate innovation to drive school marketing professionals ahead of the curve.