YouTube is the second most poplar search engine behind Google, which actually bought YouTube a few years ago.
As a result, the potential for YouTube to help with your search engine optimization efforts is immense. I also believe that videos highlighting your school can help with retention and as well as allow alumni to further deepen their connections to their alma mater.
I realize I’m making the case for a school to have a YouTube channel but here’s the catch – don’t launch a YouTube channel for your school unless you are willing to fully commit to the work and effort I’ll discuss below.
Consistently Create Videos
I think there would be nothing worse than a prospective student visiting your YouTube channel and having the most recent video be from last school year. You have the student’s interest and, as a result, the potential to convert that student into an inquiry or even into an applicant.
If you are unable to consistently create videos you’ll lose the potential to convert prospective students when it would have been better for them to find your school on another social media channel.
Videos For You School
I hope that I haven’t dissuaded you from launching a YouTube channel for your school. I only mean for you to understand the work that goes into having a channel for your school.
With all of that said – I think creating videos for your school is actually easier than you think!
About a year ago I wrote a blog post entitled, “3 Ways To Create Video For Your School,” that I think you might find helpful. The quickest, easiest, and arguably most effective way to create video for your school is by shooting short videos with your smart phone. I currently have an iPhone4S which is capable of shooting great quality HD video. I’m a huge proponent of shooting short 3o second to 1 minute videos when you walk around campus and then post them to YouTube without any editing whatsoever. Below is one of my favorite examples from a Grade 2 Dance Class:
I think this style of video offers automatic legitimacy as well as a bit of transparency for parents researching your school. This style of video also allows you to consistently create video and makes maintaining a YouTube channel for your school much more manageable.
Now It’s Your Turn
I think having a YouTube channel for your school can be a great part of the overall inbound marketing strategy for your school as long as you understand what it takes to maintain this social media channel.
I would love to hear your reactions and thoughts to this post by using the comments section below. Additionally, if you have a YouTube or Vimeo channel for your school please share them by posting a link in the comments section below.