“Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.”
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?
My guess, you turn to Google.
But did you know that 89% of B2B buyers and 81% of online shoppers do the same?
Faced with a problem, challenge or even a choice, they google it. Simply.
And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long.
Facebook has made some big changes to business Pages in order to better support small and local businesses.
Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event Page.
So it’s clear that business Pages are an incredibly important part of the Facebook ecosystem. However, as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
Let’s dive in.
Writing a strong subject line will get your email noticed and opened, but it won’t ensure that your important message is read. For that, you need an irresistible headline. Every headline is a hook that pulls readers deeper into your content and leads them straight to your call to action, so you’ll want to take the time to write the very best. To help you craft eye-catching headlines that grab readers’ attention and keep them reading, we’ve pulled together these 10 tried-and-true tips:
The Tools You Need to Become An Effective Head of School [The Enrollment Spectrum Podcast]
In this episode, we sat down with John Farber, managing director at RG175, to discuss a range of topics, including his experience managing a search firm that’s committed to cultivating independent school leaders, and insights on what aspiring heads must have to advance on the path to school leadership.
Heard in the Facebook Group
QUESTION: Is anyone using a text message marketing service/provider in your enrollment process? If so, can you recommend?