“Sometimes, what you’re looking for is already there.”
Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing?
In this article, you’ll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content.
When we’re trying to change our habits and our lives, even if you have some success, you’ll notice two longer-term difficulties…
As marketers, before we can create interest and compel action, we must get our audience’s attention.
That’s the job of the headline copy, which can take many forms:
It can be the subject line of an email
It can be the title of an article or press release
It can even be the first sentence of hand-written note
Whatever the context, one fact remains constant: The headline is the most important sentence on the page.
“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.”
Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.
This is the only way to ensure that the rest of your message gets consumed.
The Facebook Ad Algorithm: What Marketers Need to Know [Social Media Marketing Podcast]
Want to lower your Facebook ad costs?
Looking for tips to optimize your Facebook ad campaigns?
To explore the Facebook ads algorithm, I interview Ralph Burns.
Heard in the Facebook Group
QUESTION: Hi. Regarding admissions open houses, I’m curious if your school does a structured “program” if parents come and go within a 2-3 hour window (like a real estate open house), or a hybrid? We’ve typically done a program with assigned, guided tours. I’m feeling the need to refresh our event this year and am trying to find online articles and podcasts about this topic. Would love to hear what has been successful for your school. Thanks!