“Spring is a true reconstructionist. “
One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can’t create an effective strategy because you first need to know what types of content you’ve got, what content you’re missing, and what content you’ve got too much of.
So, you heard that referral traffic from Pinterest is going up, even as traffic from other networks is steadily declining. It’s finally time to start focusing on Pinterest.
The ultimate goal of your Pinterest marketing is sales. Which means you need people to click on your Pin to visit your website. Assuming you have that part down, what happens after the click?
Ideally, they read, look around the site, opt in to your email list, share some posts, and make a purchase! If your blog isn’t set up to convert, however, you get a visitor who looks round for 30 seconds and then leaves – never to be seen or heard from again.
This is why you need to optimize your blog for conversions from Pinterest visitors.
How do you know if your customers (and potential customers) are talking about you on social media?
If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a better way:
Use social media monitoring tools.
The Time-Energy Paradox [Lead to Win Podcast from Michael Hyatt]
Most leaders consider time their most important resource. As a result, they completely ignore the true source of their productivity—their energy! In this episode we discover the Time-Energy Paradox: Time is fixed, but energy flexes. Unless you learn to manage energy, you will unknowingly undercut your productivity. I’ll show you how to match peak energy to your most important work so that you can be more productive than ever before.
Heard in the Facebook Group
QUESTION: Has anyone had a great deal of luck with any international companies/agents that they would recommend? We have several international students and are interested in growing and diversifying our market (mainly Chinese) but I haven’t had a lot of luck with companies. We face some challenges (all-girls, day school) but we have an incredible STEM program, great location outside Los Angeles, and great college acceptances that I think would appeal to families. Any suggestions or feedback would be great!