“Success consists of going from failure to failure without loss of enthusiasm.” ~Winston Churchill
I’ve really been enjoying Brendan Schneider’s The SchneiderB Social Media System for Schools (free account required). One of his central tenants is that content should follow the 75/25/1 rule:
- 75% of content is directly related to the school
- 25% of content is related to the community
- 1 connection a day is an interaction with someone else
So today I decided to see how my Twitter feed stacks up against this rule. I decided to slice my Twitter pie into slightly different pieces than Brendan because I’m not a school. When tweets fell into more than one category I counted them more than once. Here’s what I found.
Ah, the perennial desire to be more productive. For better or for worse, we’re always looking for new ways to do more, and do it faster. What can we knock off the day’s to-do list during our commute? What music should we listen to at work to make us work smarter? What foods should we eat to stimulate brain activity?
If a picture really does “speak 1,000 words,” then what does your profile photo say about you? Before you go uploading any old photo online to serve as a representation of yourself, it’s important that you put some thought into the selection process. Sure, you might want to show off your awesome tan from the cruise you just went on, but is that shot of you sporting sunglasses with an umbrella drink in hand really the best option?
From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time.
Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.
Heard in the SchneiderB U forum
Topic: Drip Marketing