“The conductor of an orchestra doesn’t make a sound. He depends, for his power, on his ability to make other people powerful.”
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith.
When it comes to higher education marketing, there are fewer things more shrouded in mystery than SEO (search engine optimization).
Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content…
Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals.
Where most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow — Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users’ content.
Heard in the SchneiderB University Facebook Group
How would you increase engagement with prospective and current constituencies in your school? Looking for new ideas
The title says it all — how is your school using data to drive its marketing efforts and meet your goals?
Before diving in, let’s hold on answering the question for second and instead frame the conversation.
Think about all the things that may be on your plate on any given day.
It could range from creating a new section for your website, figuring out a storyboard for your upcoming admission video, working with academic departments to make sure you’re sharing the latest and greatest news from the classroom, deciding what picture to post to Instagram — so many decisions. How do you make sense of it all and make sure you’re prioritizing time, effort and reach?
It starts with data.
Understanding the ROI of everything you do marketing-wise can help you focus your decision making and greatly enhance your storytelling. Easier said than done, I know, but that’s why marketing expert Stacy Jagodowski, Cheshire Academy, is our guest on Episode of 45 Blackbaud K-12’s Get Connected Podcast.