“The secret of getting ahead is getting started.” ~Mark Twain
Eye-catching, on-brand color schemes. Big, bold images. Striking headlines. These are all important parts of great website design. After all, they’re what can make or break a new site visitor’s first impression of your site. But what about the more nitty-gritty parts of great website design — like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?
Since the LiveJournal era of the late nineties, we’ve seen a proliferation of different ways to publish your own content online. Blogging has come a long way, particularly as…
JetBlue surprised passerby with these interactive ads, which held a surprise for those bold enough to obey a provocative call to action.
It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times.
Someone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.
The email inbox is a mysterious place. It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself. The average consumer subscribes and receives emails from approximately 9 different brands and when your message finally lands in a lead’s inbox, each and every one of them becomes competition.
Remember when email newsletters were the latest, greatest thing in online marketing? Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves? Unfortunately, those days are over.
Heard in the SchneiderB Bloc Facebook Group
My question has to do with posting videos — when you post videos directly to Facebook you get more engagement, but miss the chance to direct people to your website by just providing the link to the URL. Which is better — optimize SEO by directing people to the website, or optimize engagement by posting directly to FB? Or a little of both? Join the Discussion.
I have been contacted by yp.com in regards to online & mobile lead creation/management. It sounds like a nice idea… paying a company to manage online & mobile campaigns (like Google ad’s). Has anyone else used yp.com? A similar company? Pros or cons? Join the Discussion.