“Those who dare to fail miserably can achieve greatly.”
~John F. Kennedy
Facebook has made some big changes to business Pages in order to better support small and local businesses.
Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event Page.
So it’s clear that business Pages are an incredibly important part of the Facebook ecosystem. However, as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
Let’s dive in.
Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s done” when I asked him if the rollout was complete.
Danny did add that if we are seeing other changes, “We always have changes that happen, both broad and more specific.” This is because some of the tracking tools are seeing more fluctuations today, and if they are unrelated to this update, the question is what they can be attributed to.
In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing.
Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right?
Except, uhhhh, what is it exactly, again?
In this episode of the Sparkcast, I talk with Americus about identity loyalty theory, how it impacts private schools and how you can leverage it for meaningful, long-term connections to all of the school’s constituents. This was one of my easier podcasts to host because of Americus’ energy and enthusiasm for identity loyalty theory. I hope you enjoy listening in as much I enjoyed our conversation.
Heard in the Facebook Group
QUESTION: So up until yesterday our Marketing department was not in charge of internal communications– just external marketing, which included the FB page. But our new HoS had decided that we should be in charge of this. So now we are starting at the beginning– communications plan. Anyone have one they can share or resources for PD and developing one?